Leading Auto Brands in Germany: Q2 2024 Performance Overview

In Q2 2024, Germany's auto sector experienced significant digital engagement, with ADAC e.V., mobile.de GmbH, and AutoScout24 GmbH emerging as leaders. This analysis, powered by Sensor Tower's comprehensive data suite, presents insights into web and app performance, audience trends, and advertising strategies.

ADAC e.V. (Allgemeinen Deutschen Automobil-Club)

ADAC is renowned for its extensive automotive services and road assistance across Germany. Its digital footprint includes adac.de and the ADAC Drive: Tanken Laden Route app.

• Audience Trends: From Q1 to Q2 2024, adac.de maintained a stable audience with visits peaking in May at over 102M. Monthly true audience figures consistently exceeded 17M, highlighting strong web engagement.

• App Engagement: The app experienced fluctuations, peaking at over 1.2M monthly active users in April, indicating a robust mobile presence.

• Ad Spend & Channels: ADAC increased its monthly ad spend steadily, reaching approximately $195K in May. Facebook dominated their advertising channels, significantly contributing to monthly impressions.

mobile.de GmbH

mobile.de is a leading online marketplace for vehicles in Germany, offering a robust platform through mobile.de and the mobile.de - car market app.

• Audience Trends: The website consistently attracted over 110M visits monthly, with a true audience above 13M, reflecting strong web engagement.

• App Engagement: The app maintained a steady monthly active user base, with users exceeding 5.3M, showcasing mobile's importance in their strategy.

• Ad Spend & Channels: mobile.de's monthly ad spend spiked in March at over $500K, with Facebook and YouTube being key channels for impressions.

AutoScout24 GmbH

AutoScout24 provides a comprehensive digital marketplace for buying and selling vehicles, featuring autoscout24.de and the AutoScout24: Buy & sell cars app.

• Audience Trends: The website's visits varied, peaking in March at over 68M. Monthly true audience figures hovered around 6.5M, indicating steady engagement.

• App Engagement: The app's monthly active users remained stable, with more than 2.2M, underscoring the app's role in their digital strategy.

• Ad Spend & Channels: Monthly ad spend peaked in April at approximately $447K, with Instagram playing a crucial role in their advertising efforts.

Conclusion

Q2 2024 highlighted the dynamic digital strategies of Germany's leading auto brands. With Sensor Tower's unparalleled cross-platform data, businesses can gain critical insights into user behavior, optimizing their digital strategies for better engagement and growth. Explore Sensor Tower's Web Insights and Pathmatics for comprehensive analysis and insights.