Leading Brands in Germany's Education & Training Sector: Q2 2024 Analysis

The Education & Training category in Germany has witnessed significant growth and engagement across various platforms. In Q2 2024, leading brands such as Duolingo, Babbel, and Quizlet have distinguished themselves with impressive performance metrics across their websites and mobile applications. This analysis delves into the trends and insights provided by Sensor Tower, showcasing the unique cross-referencing capabilities of web, app, and advertising data.

Duolingo

Duolingo is renowned for its innovative language learning platform, combining gamification with educational tools. Its digital presence is robust, with both a popular website, duolingo.com, and the highly-rated app, Duolingo - Language Lessons.

• Audience Trends: From Q1 to Q2 2024, Duolingo's website visits remained robust, averaging 10M to 13M visits monthly. The monthly true audience consistently exceeded 5M, reflecting sustained engagement across platforms.

• App Engagement: The app maintained a steady monthly active user base, peaking at approximately 5M in April, highlighting enduring user interest.

• Ad Spend & Channels: Duolingo's advertising efforts increased notably in June, with monthly spending over $22K and impressions nearing 4.4M, primarily through TikTok.

Babbel (Lesson Nine GmbH)

Babbel, known for its effective language learning courses, operates babbel.com and the Babbel - Language Learning app.

• Audience Trends: Babbel's website visits fluctuated, beginning the quarter with over 6M monthly visits and maintaining similar numbers through June. The true audience hovered around 1.5M monthly, indicating steady interest.

• App Engagement: The app's monthly active users remained stable, with a slight increase reaching over 1M by June.

• Ad Spend & Channels: Babbel's ad spend was substantial, especially on Facebook and Instagram, with monthly expenditures exceeding $490K in June and impressions surpassing 98M.

Quizlet LLC

Quizlet offers innovative digital learning tools, including quizlet.com and the Quizlet: Study with Flashcards app.

• Audience Trends: Quizlet's website experienced growth, with monthly visits peaking at over 11M in June. The true audience maintained a steady monthly count above 650K.

• App Engagement: The app saw a decline in monthly active users, decreasing from over 500K in January to below 400K by June.

• Ad Spend & Channels: Quizlet's advertising was minimal throughout the quarter, with a significant increase in June, spending over $20K and focusing mainly on Facebook.

Conclusion

The Education & Training sector in Germany continues to thrive, with Duolingo, Babbel, and Quizlet leading the charge through their diverse digital platforms. Sensor Tower's comprehensive data offerings provide unparalleled insights into cross-platform user behavior, enabling brands to optimize their strategies effectively. For further insights into web performance, explore our Web Insights, and for advertising analytics, visit Pathmatics. App engagement data is accessible through App Performance Insights.