Leading Food Delivery Brands in Germany: Q2 2024 Insights

In the dynamic landscape of food delivery services in Germany, several brands have emerged as leaders, capturing significant market share through their websites and apps. This article explores the performance of SkipTheDishes, HelloFresh, and UberEATS for Customers, highlighting their trends from Q1 to Q2 2024.

SkipTheDishes

SkipTheDishes is a prominent player in the food delivery market, operating primarily through its websites, lieferando.de and takeaway.com, along with the Just Eat Takeaway.com app.

• Monthly Audience Trends:

  • lieferando.de maintained a robust monthly audience with visits hovering around 45M in Q2.

  • takeaway.com experienced a significant drop in monthly visits from 3.3M in April to under 300K in June.

• Monthly App Engagement: The Just Eat Takeaway.com app maintained a steady monthly active user base, slightly above 2M throughout Q2.

• Monthly Ad Spend & Channels:

  • Monthly ad spend peaked in April at approximately $7.8K, with a focus on Facebook, yielding over 1.5M impressions.

  • Instagram also contributed, with monthly impressions reaching nearly 97K in June.

HelloFresh

HelloFresh is renowned for its meal kit delivery service, with a strong digital presence anchored by hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Monthly Audience Trends:

  • Website visits declined from 16M in January to about 9M in June.

  • True audience figures also saw a gradual decrease, stabilizing just below 2M in June.

• Monthly App Engagement: Active users on the HelloFresh app showed a slight decline, settling around 260K by June.

• Monthly Ad Spend & Channels:

  • Monthly ad expenditure was most robust in January, exceeding $1.9M.

  • YouTube and Facebook were major channels, with YouTube impressions surpassing 272M in January.

UberEATS for Customers

UberEATS is a standout in the food delivery sector with its ubereats.com platform and Uber Eats: Food Delivery app.

• Monthly Audience Trends:

  • Website visits increased steadily, reaching over 5.3M in June.

  • True audience numbers also rose, peaking near 1.9M in June.

• Monthly App Engagement: The Uber Eats app saw a slight increase in monthly active users, nearing 170K by June.

• Monthly Ad Spend & Channels:

  • Monthly ad spending reached its zenith in April at around $519K.

  • Instagram was a significant channel, delivering nearly 29M impressions in June.

Conclusion

The data provided by Sensor Tower underscores the evolving dynamics within Germany's food delivery sector. Through comprehensive insights into web and app usage, monthly advertising spend, and engagement metrics, Sensor Tower offers unparalleled visibility into market trends. As these brands continue to innovate, their digital strategies will undoubtedly shape the future of food delivery services in Germany.

Sensor Tower's unique capabilities in cross-referencing web, app, and advertising data allow for detailed insights into consumer behavior across platforms. For more information on Web Insights, visit Web Insights. To explore advertising data, check out Pathmatics, and for mobile app insights, see App Performance Insights.