Leading Real Estate Brands in Germany: Q2 2024 Performance Overview

Introduction

In Germany's competitive real estate market, digital platforms are pivotal in connecting buyers, sellers, and renters. In Q2 2024, leading brands such as ImmoScout24, Immowelt AG, and Immonet.de demonstrated their digital prowess, leveraging both web and mobile platforms to maintain strong user engagement. This article explores the performance and trends of these brands using data from Sensor Tower, offering insights into their web and app presence.

ImmoScout24

ImmoScout24 maintains a dominant position in Germany's real estate sector with its website, immobilienscout24.de, and the ImmoScout24 app.

• Audience Trends: Over Q2 2024, immobilienscout24.de experienced fluctuating web visits, peaking in April with over 208M visits. A slight decline followed, ending June with around 178M visits. The monthly true audience remained stable above 12M throughout the quarter.

• App Engagement: The ImmoScout24 app saw monthly active users fluctuate, peaking in May with over 5.8M users, before a slight decline in June.

• Ad Spend & Channels: ImmoScout24's monthly advertising spend was highest in April, surpassing $490K, primarily through Facebook and Instagram, delivering significant impressions.

Immowelt AG

Immowelt AG's digital presence is marked by the website immowelt.de and the immowelt - Immobilien Suche app.

• Audience Trends: Immowelt.de saw a gradual decrease in visits, starting the quarter with over 72M visits in April and ending with around 62M in June. The monthly true audience remained steady at approximately 7.7M.

• App Engagement: The app's monthly active users hovered around 2.8M, showing a slight decrease towards June.

• Ad Spend & Channels: Monthly ad spend peaked in April at over $180K, with Facebook and Instagram being the dominant platforms for impressions.

Immonet.de

Immonet.de, with its website immonet.de and the Immonet Immobilien Suche app, continues to serve a niche audience.

• Audience Trends: Immonet.de's visits peaked in May with over 16M, but dropped to 13M by June. The monthly true audience consistently remained above 1.5M.

• App Engagement: The app saw a peak in March with monthly active users reaching 357K, followed by a decline to 280K in June.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with a slight increase in May via Instagram.

Conclusion

The Q2 2024 data underscores the dynamic nature of the real estate digital landscape in Germany. Through Sensor Tower's comprehensive datasets, brands like ImmoScout24, Immowelt AG, and Immonet.de can strategically navigate web and app platforms, optimizing their reach and engagement. Sensor Tower's unique cross-referencing capabilities, spanning Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into user behavior across digital channels. This robust data empowers decision-makers to make informed strategic choices, enhancing their competitive edge in the market.

For more insights and detailed analytics, explore Sensor Tower's offerings to elevate your brand's digital strategy.