Leading Real Estate Brands in Germany: Q2 2024 Overview

In the ever-evolving real estate market of Germany, the digital landscape continues to play a pivotal role in connecting buyers, sellers, and renters. In Q2 2024, three brands stood out with significant monthly deduplicated audiences across their websites and apps: ImmoScout24, Immowelt AG, and Immonet.de. Leveraging Sensor Tower's comprehensive data, we delve into the performance and trends of these leading brands.

ImmoScout24

ImmoScout24's digital presence is robust, featuring both its website, immobilienscout24.de, and the ImmoScout24 app.

• Audience Trends: From Q1 to Q2 2024, immobilienscout24.de experienced a slight decline in unique visits, from over 9.8M in January to around 8.7M in June. The monthly deduplicated audience remained stable, hovering above 12M throughout the quarter.

• App Engagement: The ImmoScout24 app saw a stable monthly active user base, with users consistently above 2.5M.

• Ad Spend & Channels: ImmoScout24's monthly advertising expenditure peaked in April at nearly $500K, with a significant focus on Facebook and TikTok, delivering over 100M impressions across channels.

Immowelt AG

Immowelt AG's digital ecosystem comprises the website immowelt.de and the immowelt - Immobilien Suche app.

• Audience Trends: Immowelt.de maintained a steady audience, with unique visits slightly decreasing from over 5.7M in February to about 5.3M in June. The monthly deduplicated audience hovered around 7.5M throughout the quarter.

• App Engagement: The app's monthly active user base showed a gradual decline, starting at around 1.4M in January and dropping to approximately 1.25M by June.

• Ad Spend & Channels: Immowelt AG's monthly ad spending fluctuated, peaking in April at about $190K, predominantly on Facebook and Instagram, delivering over 34M impressions.

Immonet.de

Immonet.de operates its website immonet.de and the immonet Immobilien Suche app.

• Audience Trends: The website's unique visits remained stable, averaging around 1.6M per month. The monthly deduplicated audience slightly decreased from approximately 1.9M in January to 1.5M in June.

• App Engagement: The app maintained a modest but steady monthly active user base, with users slightly declining to about 170K by June.

• Ad Spend & Channels: Monthly ad spend was minimal, with a small uptick in May, primarily through Instagram, delivering limited impressions.

Conclusion

The Q2 2024 analysis of these leading real estate brands in Germany highlights the dynamic interplay between web and app platforms. ImmoScout24 leads with a strong web presence and strategic ad investments across social media platforms. Immowelt AG maintains a balanced approach with consistent web and app engagement. Immonet.de, while smaller, continues to hold its ground with steady traffic and minimal advertising. Sensor Tower's unparalleled data insights, available through Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view of these trends, essential for understanding cross-platform user behavior. Sensor Tower's consolidated data offers unique advantages for decision-makers, equipping them with the tools to drive strategic growth and capitalize on emerging opportunities in the real estate sector.