Leading Software Brands in Germany: Q2 2024 Insights

Introduction

In Q2 2024, Germany's software landscape was led by prominent players such as Google Search, Chrome, and Microsoft 365 (Office 365). These brands showcased remarkable digital footprints, driven by their websites and apps. Sensor Tower's comprehensive data provides an in-depth look at these brands' performance across web, app, and advertising platforms.

Google Search

Google Search maintained a robust presence in Germany, with consistent engagement across its websites and apps.

• Audience Trends:

  • google.com recorded stable monthly visits, ranging from 7.5B to 8B.

  • The monthly true audience remained above 63M, increasing to 66M by June.

  • lens.google experienced unique monthly visits fluctuating between 420K and 450K.

• App Engagement:

  • The Google app maintained over 56M monthly active users, showing gradual growth.

  • Google Lens peaked at around 114K monthly active users in May.

• Ad Spend & Channels:

  • Minimal monthly ad spend peaked in April on Reddit, reaching $90.

Chrome

Chrome's digital ecosystem, including its web store and app, continued to capture a significant audience.

• Audience Trends:

  • chromewebstore.google.com saw monthly visits surpassing 16M in June.

  • The monthly true audience consistently exceeded 49M, rising to over 50M.

• App Engagement:

  • The Google Chrome app grew to over 49M monthly active users by June.

• Ad Spend & Channels:

  • Notable monthly ad spend was observed in January and March, primarily through desktop video channels.

Microsoft 365 (Office 365)

Microsoft 365's suite of websites and apps demonstrated strong user engagement across platforms.

• Audience Trends:

  • Websites like forms.office.com and office.com maintained high monthly visits, with office.com reaching nearly 140M in June.

  • The monthly true audience for these sites was robust, with office.com seeing over 7.7M.

• App Engagement:

  • Microsoft Word and Microsoft Office apps saw monthly active users ranging from 5M to 5.5M.

• Ad Spend & Channels:

  • Microsoft 365's monthly ad spend peaked in March with over $20K, predominantly on Facebook and Instagram.

Conclusion

The data from Q2 2024 underscores Google Search, Chrome, and Microsoft 365 as leaders in the German software market. Sensor Tower's distinctive cross-platform insights enable brands to understand user behavior comprehensively, offering unparalleled data through products like Web Insights, Pathmatics, and App Performance Insights. These insights are invaluable for decision-makers seeking to optimize their strategies in a competitive landscape.