Leading Software Brands in DE for Q2 2024: Google Search, Chrome, and Microsoft 365

In the dynamic landscape of software brands, Q2 2024 has shown remarkable performances from industry giants like Google Search, Chrome, and Microsoft 365. These brands have demonstrated substantial monthly deduplicated audiences across their websites and apps, as captured by Sensor Tower's comprehensive data.

Google Search

Digital Footprint:

Google Search maintains a robust digital presence through google.com and lens.google, complemented by the Google and Google Lens apps.

• Audience Trends:

  • google.com displayed consistent traffic with unique visits fluctuating around 57M-59M monthly.

  • lens.google saw unique visits stabilize near 420K-450K.

  • The monthly deduplicated audience for Google Search remained steady, surpassing 63M throughout Q2.

• App Engagement:

  • The Google app maintained over 24M monthly active users.

  • Google Lens had a modest user base with around 34K monthly active users.

• Ad Spend & Channels:

  • Minimal monthly ad spending was observed with occasional spikes in March and April, predominantly on Instagram and Reddit.

Chrome

Digital Footprint:

Chrome's web presence is anchored by chromewebstore.google.com and the Google Chrome app.

• Audience Trends:

  • The Chrome Web Store saw unique visits increase from 3M to over 3.8M monthly.

  • Chrome's monthly deduplicated audience grew steadily, exceeding 49M.

• App Engagement:

  • The Google Chrome app had a stable monthly active user base above 34M.

• Ad Spend & Channels:

  • Significant monthly ad spending was noted in May, particularly on Instagram, with impressions peaking at over 1.3M.

Microsoft 365

Digital Footprint:

Microsoft 365's expansive digital suite includes forms.office.com, microsoft365.com, office.com, onedrive.com, onenote.com, outlook.office.com, and teams.microsoft.com. Key apps include Microsoft Word, Microsoft Office, Microsoft OneDrive, Microsoft OneNote, Microsoft Outlook, and Microsoft Teams.

• Audience Trends:

  • office.com and outlook.office.com consistently received high traffic, with unique visits exceeding 2.7M and 1.3M monthly, respectively.

  • The monthly deduplicated audience for Microsoft 365 remained strong, consistently above 5.9M.

• App Engagement:

  • Microsoft Outlook and Teams maintained monthly active user bases above 5.5M and 2M respectively.

• Ad Spend & Channels:

  • Notable monthly ad spending occurred primarily on Facebook, with significant impressions in Q1, tapering off in Q2.

Conclusion

The data from Q2 2024 underscores the dominance and strategic digital engagement of Google Search, Chrome, and Microsoft 365 in the software category. Sensor Tower's unparalleled ability to cross-reference web, app, and advertising data provides critical insights into these brands' performance. For businesses seeking to understand cross-platform user behavior, Sensor Tower's offerings like Web Insights, Pathmatics, and App Performance Insights are indispensable tools.