Leading Brands in ES Accommodations & Lodging: Q2 2024 Analysis

In the dynamic world of accommodations and lodging, understanding the digital presence and audience trends of leading brands is crucial. In Q2 2024, Airbnb, Hostelworld.com, and HomeExchange.com emerged as front-runners, each showcasing unique strengths and strategies. This article delves into their performance, leveraging Sensor Tower's comprehensive data insights.

Airbnb, Inc.

Airbnb is renowned for revolutionizing the travel industry by offering unique lodging experiences. Its digital presence is robust, featuring its website, airbnb.com, and the Airbnb app.

• Audience Trends: From Q1 to Q2 2024, airbnb.com maintained a steady monthly audience with visits peaking at over 24M in March and stabilizing around 24M in June. The monthly deduplicated audience exceeded 2.5M, showcasing a balanced web and app presence.

• App Engagement: The Airbnb app saw a consistent rise in monthly active users from 1.1M in January to over 1.2M by June, indicating strong mobile engagement.

• Ad Spend & Channels: Monthly ad spend saw a decrease from January's $0.46M to June's $0.22M, with significant impressions primarily through Facebook and Instagram. OTT channels were not utilized.

Hostelworld.com

Hostelworld is a leading platform for budget travelers, offering hostel bookings across the globe. Its digital strategy encompasses its website, hostelworld.com, and the Hostelworld: Hostel Travel App.

• Audience Trends: Hostelworld.com experienced fluctuating monthly visits, with a notable surge in June, reaching over 1.2M. The monthly deduplicated audience remained around 120K, with the web dominating over app users.

• App Engagement: The app's monthly active users increased slightly, starting at 15K in January and reaching over 17K by June.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with slight activity on Instagram, indicating a focus on organic growth.

HomeExchange.com

HomeExchange is known for facilitating house swaps, offering a unique travel experience. Its presence includes its website, homeexchange.com, and the HomeExchange - House Swapping app.

• Audience Trends: Monthly visits peaked at over 960K in March, with a deduplicated audience hovering around 43K. The web platform outperformed the app significantly.

• App Engagement: The app's monthly active users remained stable, slightly increasing from 13K in January to 14K in June.

• Ad Spend & Channels: Monthly ad spend was concentrated in January, primarily on Facebook, with no further investment in subsequent months.

Conclusion

Q2 2024 saw Airbnb, Hostelworld, and HomeExchange leveraging their digital platforms in distinct ways. Airbnb's balanced web and app presence, Hostelworld's focus on web traffic, and HomeExchange's reliance on organic growth strategies highlight the diverse approaches within the industry. Sensor Tower's unparalleled data insights provide a comprehensive view of these trends, enabling a deeper understanding of cross-platform user behavior.

For more detailed insights, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.