Leading Brands in Spain's Accommodations & Lodging Category: Q2 2024 Insights

Introduction

In the dynamic world of accommodations and lodging, key players like Airbnb, Hostelworld, and HomeExchange continue to shape the landscape in Spain. Leveraging Sensor Tower's comprehensive data analytics, we delve into the performance and trends of these leading brands from Q1 to Q2 2024. Our insights stem from a unique cross-referencing of web, app, and advertising data, offering a detailed look into cross-platform user behavior.

Airbnb, Inc.

Airbnb's digital footprint is vast, with a strong presence on airbnb.com and its Airbnb app.

• Audience Trends: From Q1 to Q2 2024, airbnb.com maintained a stable visitor base, with visits consistently exceeding 23M monthly. The monthly true audience grew steadily, reaching over 2.4M by June, with a balanced mix of app and web users.

• App Engagement: The Airbnb app showed robust growth in monthly active users, starting from 2.1M in January and climbing to around 2.8M by June, highlighting a strong preference for mobile experiences.

• Ad Spend & Channels: Airbnb's monthly advertising spend saw a significant decrease in Q2, with a notable focus on Facebook and Instagram, delivering impressions in the range of 50M to 100M monthly.

Hostelworld.com

Hostelworld's presence is marked by its website, hostelworld.com, and the Hostelworld: Hostel Travel App.

• Audience Trends: Hostelworld.com experienced fluctuations in visits, peaking in June with over 1.9M monthly visits. The monthly true audience hovered around 120K, with a notable increase in web users.

• App Engagement: The app showed modest growth, with monthly active users rising from 34K in January to just below 39K by June.

• Ad Spend & Channels: Minimal monthly ad spend was observed, concentrated on Instagram with impressions under 120K during the period.

HomeExchange.com

HomeExchange operates through its website, homeexchange.com, and the HomeExchange - House Swapping app.

• Audience Trends: The website saw a peak in March with visits exceeding 2.4M monthly, while the monthly true audience remained stable above 40K.

• App Engagement: The app's monthly active user base grew steadily, reaching over 19K by June, indicating a growing interest in mobile house swapping.

• Ad Spend & Channels: Monthly ad spend was concentrated in January and February on Facebook, with impressions totaling around 5.5M.

Conclusion

The Q2 2024 data highlights the diverse strategies employed by leading brands in Spain's accommodations and lodging sector. Airbnb dominates with a strong mobile presence, while Hostelworld and HomeExchange leverage niche audiences. Sensor Tower remains pivotal in providing unparalleled insights across platforms, essential for understanding evolving user behaviors. For more detailed data, explore our Web Insights, Pathmatics, and App Performance Insights.