Leading Apparel Brands in Spain: Q2 2024 Analysis

Introduction

In the dynamic world of apparel, several brands have emerged as leaders in Spain, showcasing impressive performance across web and app platforms. This article delves into the data trends of SheIn Group Limited, Zara, and Stradivarius, highlighting their digital presence and advertising efforts from Q1 to Q2 2024. Sensor Tower's comprehensive data offerings provide a detailed view of these trends, enabling unique insights into cross-platform user behavior.

SheIn Group Limited

SheIn's digital footprint is expansive, with its website, shein.com, and the SHEIN app leading the charge.

• Audience Trends: SheIn saw a steady increase in monthly true audience, surpassing 22M by June 2024. The website maintained robust traffic, with visits peaking in May at over 160M. The app-only visitors consistently outnumbered web-only visitors, indicating a strong mobile preference.

• App Engagement: The SHEIN app experienced a notable rise in monthly active users, reaching over 18M by June, reflecting a growing mobile user base.

• Ad Spend & Channels: Monthly advertising efforts peaked in May with a spend of about $4.6M, primarily on Facebook and Instagram, delivering significant impressions across these platforms.

Zara

Zara's digital presence is marked by its website, zara.com, and the ZARA app.

• Audience Trends: Monthly true audience figures were stable, hovering around 8M in June 2024. Website visits showed a resurgence in June, reaching over 75M. The web market slightly edged out the app market in terms of unique visitors.

• App Engagement: The ZARA app saw monthly active users fluctuate, ending with over 3.6M in June, indicating consistent engagement.

• Ad Spend & Channels: Zara's monthly ad spend was minimal, with a peak in April, focusing primarily on Facebook channels to maximize reach.

Stradivarius

Stradivarius's digital engagement spans its website, stradivarius.com, and the Stradivarius - Clothing Store app.

• Audience Trends: Monthly true audience grew steadily, nearing 3.2M by June. The website visits increased significantly, peaking at over 20M in June, demonstrating strong web engagement.

• App Engagement: The app's monthly active users remained stable, ending with over 1.2M in June, indicating a dedicated app audience.

• Ad Spend & Channels: Stradivarius maintained a moderate monthly ad spend, with a focus on Facebook and Instagram, achieving substantial impressions across these channels.

Conclusion

In Q2 2024, SheIn, Zara, and Stradivarius demonstrated strong digital performances in Spain's apparel market. Sensor Tower's unparalleled data offerings, including Web Insights, Ad Spend, and App Performance Insights, provide critical insights into these brands' strategies and user engagement across platforms. This data is indispensable for understanding cross-platform user behavior and optimizing digital strategies in the competitive apparel landscape.

By leveraging Sensor Tower's comprehensive analytics, decision-makers can gain a competitive edge, making informed strategic decisions to drive growth and innovation in the apparel sector. Explore more with Sensor Tower to unlock potential insights and elevate your business strategies.