Leading Brands in the Auto Category: Q2 2024 Analysis

Introduction

In the ever-evolving automotive sector, digital presence across websites and apps is crucial for brand visibility and customer engagement. This article explores the performance of leading brands in the Auto category in Spain during Q2 2024. We focus on the monthly deduplicated audience across platforms for Autodoc GmbH, mobile.de GmbH, and the Fédération Internationale de l'Automobile (FIA) (Formula 1). Sensor Tower's comprehensive data, encompassing web, app, and advertising insights, provides an unparalleled view into these trends.

Autodoc GmbH

Digital Presence

• Website: autodoc.de

• App: AUTODOC: buy car parts online

Audience Trends:

• The monthly deduplicated audience remained stable above 900K throughout Q2 2024.

• Web visitors were consistently higher than app users, though the gap narrowed slightly in June.

App Engagement:

• Monthly active users for the app hovered around 180K, showing minimal fluctuation.

Ad Spend & Channels:

• Monthly ad spend peaked in May at approximately $180K, with significant impressions from Facebook and Instagram.

• Facebook was the dominant channel, providing the majority of impressions.

mobile.de GmbH

Digital Presence

• Website: mobile.de

• App: mobile.de - car market

Audience Trends:

• Unique monthly website visits decreased from over 300K in March to approximately 200K in June.

• The app audience remained stable, with a slight increase in monthly active users, reaching about 85K in May.

Ad Spend & Channels:

• Minimal monthly ad spend across channels, with Instagram being the primary platform for impressions.

Fédération Internationale de l'Automobile (FIA) (Formula 1)

Digital Presence

• Website: formula1.com

• App: Formula 1

Audience Trends:

• True monthly audience figures exceeded 250K in both May and June, with a balanced distribution between web and app.

App Engagement:

• Monthly active app users peaked at over 56K in March, with a slight decline to around 51K by June.

Ad Spend & Channels:

• Monthly ad spend showed a notable increase in March, driven mainly by Instagram.

• Facebook also contributed significantly to the impressions.

Conclusion

The data from Q1 to Q2 2024 highlights distinctive trends across the leading brands in the Auto category. Autodoc GmbH maintained a robust web presence, while mobile.de GmbH focused on a stable app audience. The FIA capitalized on Instagram for advertising, reflecting its dynamic engagement strategy. Sensor Tower's unique ability to cross-reference web, app, and advertising data offers invaluable insights into these cross-platform behaviors, crucial for understanding market dynamics in the digital era.

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