Leading Auto Brands in Spain: Q2 2024 Insights

In the dynamic auto category in Spain, several brands have made significant strides in their digital presence, leveraging both web and app platforms. This article delves into the performance of three leading brands—Autodoc GmbH, mobile.de GmbH, and Fédération Internationale de l'Automobile (FIA) (Formula 1)—from Q1 to Q2 2024, highlighting their audience trends, app engagement, and advertising strategies.

Autodoc GmbH

Autodoc GmbH has established a strong foothold in the auto parts market, with an impressive digital presence across its website, autodoc.de, and app, AUTODOC: buy car parts online.

• Audience Trends: Throughout Q2 2024, autodoc.de maintained a stable monthly visitor count, with visits peaking at approximately 7.3M in May before slightly declining in June. The monthly true audience remained steady, hovering around 950K.

• App Engagement: The AUTODOC app saw a peak in monthly active users in March at over 670K, with numbers stabilizing around 550K by June.

• Ad Spend & Channels: Autodoc’s monthly advertising spend increased significantly, particularly in May with an investment of nearly $180K. Facebook dominated their ad channels, providing the highest monthly impressions across the board.

mobile.de GmbH

mobile.de has been a pivotal player in the online car market, with its website, mobile.de, and app, mobile.de - car market, drawing considerable traffic.

• Audience Trends: The website consistently attracted over 4M visits monthly, with a notable peak in March at 5.7M visits. Monthly true audience figures remained stable around 250K.

• App Engagement: The app’s monthly active user base remained relatively constant, with numbers slightly exceeding 50K in Q2.

• Ad Spend & Channels: mobile.de’s advertising efforts were minimal, with a modest monthly spend peaking in March at under $500, primarily on Instagram.

Fédération Internationale de l'Automobile (FIA) (Formula 1)

Formula 1’s digital presence stands out through its website, formula1.com, and the Formula 1 app, offering fans a rich experience.

• Audience Trends: Visits to formula1.com surged in March, reaching over 1.6M. The monthly true audience saw a steady climb, peaking at around 260K in June.

• App Engagement: The Formula 1 app experienced robust growth, with monthly active users increasing from 140K in February to nearly 200K by June.

• Ad Spend & Channels: Monthly advertising spend was highest in March at over $10K, with Instagram being the primary channel for impressions.

Conclusion

Through comprehensive data provided by Sensor Tower, it’s evident that these brands have strategically leveraged both web and app platforms to engage audiences effectively. Sensor Tower’s unique cross-referencing of data across these platforms offers unparalleled insights into user behavior, essential for brands to fine-tune their strategies in the competitive auto market.

Explore more about Sensor Tower’s offerings through Web Insights, Pathmatics, and App Performance Insights to understand how these insights can benefit your business.