Leading Brands in Spain's Coupons & Rebates Category: Q2 2024

Introduction

In the dynamic landscape of Spain's Coupons & Rebates sector, Q2 2024 witnessed significant activity among leading brands. This article provides a detailed analysis of three prominent players: Groupon, LetyShops, and UNiDAYS. Utilizing Sensor Tower's comprehensive data, we explore their performance across web and app platforms from Q1 to Q2 2024.

Groupon

Groupon's extensive digital presence includes its website, groupon.com, and the Groupon - Local Deals Near Me app.

• Audience Trends: From Q1 to Q2 2024, Groupon's monthly true audience remained stable, consistently above 1.2M. Website visits peaked in May with over 8M visits, while monthly unique visits hovered around 700K in June.

• App Engagement: The app saw a notable increase in monthly active users, climbing to over 800K by June, indicating a strong preference for mobile interactions.

• Ad Spend & Channels: Groupon's monthly advertising expenditure decreased from over $100K in January to approximately $53K in June, with Facebook being the dominant channel, delivering significant impressions.

LetyShops

LetyShops is a key player with its website, letyshops.com, and the Cashback — LetyShops app.

• Audience Trends: The website visits experienced a spike in June, reaching over 2.8M visits. Monthly true audience numbers fluctuated but remained above 400K.

• App Engagement: The app's monthly active users decreased to 244K in May but rebounded to nearly 290K in June, showing a recovery in mobile engagement.

• Ad Spend & Channels: LetyShops increased its monthly advertising efforts, with spend rising to around $19K in June, primarily focusing on Instagram for impressions.

UNiDAYS

UNiDAYS operates through its website, myunidays.com, and the UNiDAYS: Student Discount App.

• Audience Trends: The website visits peaked in May at over 1.3M, with monthly unique visits stabilizing around 80K in June. The monthly true audience remained around 130K.

• App Engagement: The app's monthly active users slightly declined to 47K by June, reflecting a modest dip in mobile engagement.

• Ad Spend & Channels: UNiDAYS significantly reduced its monthly ad spend, dropping to $529 in June, with Snapchat previously being a major channel for impressions.

Conclusion

The Coupons & Rebates category in Spain showcases diverse strategies across leading brands. Groupon, LetyShops, and UNiDAYS each leverage unique approaches to engage their audiences. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these cross-platform dynamics, empowering brands to optimize their presence in a competitive market. Through Sensor Tower's consolidated data, decision-makers can gain unique advantages in crafting data-driven strategies.