Leading Brands in Spain's Film & Television Category: Q2 2024 Overview

Introduction

In the dynamic landscape of Spain's Film & Television category, three brands have emerged as leaders in Q2 2024: Netflix, Inc., Prime Video, and Disney+. These brands exhibit impressive monthly true audience numbers across their websites and apps, demonstrating robust cross-platform engagement. Sensor Tower provides the data underpinning this analysis, offering unparalleled insights through Web Insights, Pathmatics, and App Performance Insights.

Netflix, Inc.

Netflix maintains a strong digital presence with its website, netflix.com, and the Netflix app.

• Audience Trends: From Q1 to Q2 2024, netflix.com consistently attracted over 130M monthly visits. The monthly true audience figures remained stable, hovering around 8.3M. Notably, app-only visitors surpassed web-only visitors, highlighting a preference for mobile streaming.

• App Engagement: Monthly active users on the Netflix app remained steady, averaging slightly over 6.4M, indicating consistent user engagement.

• Ad Spend & Channels: Netflix’s monthly advertising spend varied, peaking at approximately $960K in January, with a focus on Facebook and Instagram. Impressions followed a similar trend, with significant visibility across these platforms.

Prime Video

Prime Video's digital ecosystem includes primevideo.com and the Amazon Prime Video app.

• Audience Trends: The website attracted around 65M visits monthly, with a monthly true audience of over 5.5M. App-only users consistently outnumbered web-only users, emphasizing the platform's mobile appeal.

• App Engagement: The app's monthly active user base remained around 3.7M, showcasing stable engagement across its user base.

• Ad Spend & Channels: Monthly advertising spend increased in June to approximately $373K, with TikTok and Instagram being key channels for impressions, reflecting strategic targeting.

Disney+ (Disney Plus)

Disney+ operates through disneyplus.com and the Disney+ app.

• Audience Trends: The website saw a notable spike in March with over 91M visits, while monthly true audience figures stabilized around 4.8M, with a balanced distribution between app and web visitors.

• App Engagement: Monthly active users on the Disney+ app were consistent, averaging about 3.4M, indicating a loyal user base.

• Ad Spend & Channels: Disney+ maintained a robust advertising presence, with monthly spending peaking in March at over $2.7M. Facebook and Instagram were the primary channels, delivering high impressions.

Conclusion

In Q2 2024, Netflix, Prime Video, and Disney+ demonstrated strong digital engagement in Spain's Film & Television category. Sensor Tower's comprehensive data analysis highlights the significant cross-platform dynamics and advertising strategies of these leading brands, providing critical insights into their sustained success. Leveraging Sensor Tower’s consolidated data offers unique advantages for decision-makers, ensuring informed strategic planning and competitive positioning.