Leading Financial Services Brands in Spain: Q2 2024 Insights

Introduction

In the rapidly evolving financial services landscape in Spain, brands like BBVA Group, PayPal, and Revolut Technologies Inc. have emerged as leaders. Leveraging Sensor Tower's comprehensive data, we delve into their performance across websites and apps from Q1 to Q2 2024. Our data, spanning web insights, app performance, and advertising, offers a unique cross-platform perspective critical for understanding user behavior.

BBVA Group

BBVA Group's digital presence is robust, featuring its websites, bbva.com and bbvaopenmind.com, along with the BBVA app.

• Audience Trends:

  • bbva.com: Visits remained stable, hovering around 35M by June. Unique visits were consistent, with roughly 2.5M monthly.

  • bbvaopenmind.com: Fluctuations were observed, with a peak in May at 1.6M visits, dropping to 880K in June.

  • Monthly True Audience across platforms remained stable above 9M.

• App Engagement:

  • The BBVA app saw steady growth, with monthly active users reaching over 7.6M by June.

• Ad Spend & Channels:

  • Monthly ad spending peaked in May at nearly $400K, with significant impressions on Facebook.

PayPal

PayPal maintains its stronghold with the website paypal.com and the PayPal - Pay, Send, Save app.

• Audience Trends:

  • paypal.com: Visits were stable, averaging around 17M monthly.

  • Monthly True Audience showed an upward trend, surpassing 5M by June.

• App Engagement:

  • The app experienced consistent growth, with monthly active users reaching over 3.3M in June.

• Ad Spend & Channels:

  • Minimal monthly ad spend was observed, with a slight increase in June through Facebook and Instagram channels.

Revolut Technologies Inc.

Revolut's digital strategy includes the website revolut.com and the Revolut: Spend, Save, Trade app.

• Audience Trends:

  • revolut.com: Visits were stable, with a slight dip in May but recovering to over 3M in June.

  • Monthly True Audience consistently grew, reaching over 3.5M by June.

• App Engagement:

  • The app saw a steady increase in monthly active users, surpassing 3.3M in June.

• Ad Spend & Channels:

  • Monthly ad spending peaked in May at over $150K, with significant impressions across Facebook, Instagram, and TikTok.

Conclusion

BBVA Group, PayPal, and Revolut Technologies Inc. have demonstrated strong digital performance in Spain's financial services sector during Q2 2024. By utilizing Sensor Tower's unparalleled data offerings, businesses can gain critical insights into cross-platform user behavior, ensuring strategic digital marketing and engagement. Explore our comprehensive Web Insights, App Performance Insights, and Pathmatics for deeper analysis.