Leading Personal Health & Fitness Brands in Spain: Q2 2024 Insights

In the ever-evolving landscape of personal health and fitness, several brands have emerged as leaders in Spain, showcasing significant audience engagement across their digital platforms. This article delves into the performance of Strava, Inc., Komoot, and MyFitnessPal, Inc. from Q1 to Q2 2024, highlighting key trends and insights.

Strava, Inc.

Strava has solidified its position as a leader in personal health and fitness, with its website strava.com and the Strava: Run, Bike, Hike app.

• Audience Trends: From Q1 to Q2 2024, strava.com experienced a steady increase in visits, peaking at over 7.9M in May. The monthly true audience remained consistently above 1.5M throughout the quarter, with app-only visitors dominating the audience.

• App Engagement: The app's monthly active users rose from 1.4M in January to about 1.6M in June, indicating strong mobile engagement.

• Ad Spend & Channels: Strava's monthly advertising spend decreased over the quarter, starting at approximately $39K in January and dropping to under $1K by June, with Instagram being the primary channel for impressions.

Komoot

Komoot's digital presence is robust, with komoot.com and the komoot - hike, bike & run app drawing significant user engagement.

• Audience Trends: Komoot.com saw a notable rise in visits, reaching over 4.4M in June. The monthly true audience fluctuated, peaking at over 540K in May, with a balanced distribution between app-only and web-only visitors.

• App Engagement: Monthly active users peaked at 327K in May before declining to 267K in June, reflecting seasonal engagement patterns.

• Ad Spend & Channels: Komoot's ad spend was minimal, with a slight investment in Facebook ads in January and June, showing a strategic focus on organic growth.

MyFitnessPal, Inc.

MyFitnessPal continues to be a pivotal player with its website myfitnesspal.com and the MyFitnessPal: Calorie Counter app.

• Audience Trends: The website's visits peaked at over 1.8M in March, while the monthly true audience saw fluctuations, dropping to around 330K in June, with a majority being app-only visitors.

• App Engagement: The app's monthly active users decreased from 390K in January to around 300K in June, indicating a need for re-engagement strategies.

• Ad Spend & Channels: Ad spend was negligible, with only a small investment in TikTok in January, suggesting a reliance on organic user acquisition.

Conclusion

The personal health and fitness sector in Spain continues to thrive, with Strava, Komoot, and MyFitnessPal leading the charge. Sensor Tower's comprehensive data insights, spanning web, app, and advertising metrics, provide unparalleled visibility into these brands' cross-platform performance. By leveraging tools like Web Insights, Pathmatics, and App Performance Insights, businesses can gain critical understanding of user behavior and market trends. This consolidated data offers unique advantages for decision-makers aiming to harness growth opportunities in the digital health sector.

For more information on how Sensor Tower can enhance your strategic initiatives, visit our website.