Leading Brands in France's Accommodations & Lodging Sector: Q2 2024 Insights

In the bustling accommodations and lodging sector, several brands have distinguished themselves through a robust digital presence. This article delves into the performance of leading brands such as Airbnb, Inc., Hostelworld.com, and HomeExchange.com, highlighting trends from Q1 to Q2 2024. Sensor Tower's comprehensive data provides a unique cross-referencing of web, app, and advertising metrics, offering unparalleled insights into cross-platform user behavior.

Airbnb, Inc.

Airbnb's digital footprint is impressive, with its website, airbnb.com, and the Airbnb app leading the charge.

• Audience Trends: The website maintained a strong presence, with monthly visits hovering around 55M to 63M. Unique visits showed a modest increase, peaking in May. Notably, monthly deduplicated audience figures remained stable above 5.5M throughout the quarter.

• App Engagement: The Airbnb app saw an increase in monthly active users, reaching over 6.6M in April before settling around 6.2M in June, reflecting a strong mobile market presence.

• Ad Spend & Channels: Monthly advertising spend saw a decline, with a notable drop in April. Facebook and Instagram were primary channels, with impressions peaking above 500M in January.

Hostelworld.com

Hostelworld.com is represented by its website, hostelworld.com, and the Hostelworld: Hostel Travel App.

• Audience Trends: The website showed growth, with monthly visits increasing from 325K in March to over 610K in June. Unique visits followed a similar trend, indicating increased interest in web experiences.

• App Engagement: The app's monthly active users remained relatively stable, fluctuating around 27K to 29K, with a slight dip in June.

• Ad Spend & Channels: Monthly ad spend was sporadic, with notable activity in March. Instagram was a key channel, delivering impressions in the millions during active months.

HomeExchange.com

HomeExchange.com operates through homeexchange.com and the HomeExchange - House Swapping app.

• Audience Trends: The website experienced fluctuating monthly visits, peaking at over 1.1M in April. The monthly deduplicated audience remained above 110K, indicating a consistent user base.

• App Engagement: The app maintained stable monthly active user numbers, hovering around 38K to 41K, showing consistent engagement.

• Ad Spend & Channels: Advertising efforts were minimal, with sporadic monthly spending primarily through Facebook, delivering impressions in the hundreds of thousands.

Conclusion

The Accommodations & Lodging sector in France saw dynamic trends in Q2 2024. Airbnb maintained a strong digital presence across platforms, while Hostelworld.com and HomeExchange.com showed growth in specific areas. Sensor Tower's comprehensive data offerings provide invaluable insights into these trends, enabling brands to strategize effectively in a competitive market. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics for advertising data.