Leading Antivirus & Security Brands in France: Q2 2024 Insights

Introduction

In the ever-evolving world of digital security, leading brands in France continue to adapt and grow. In Q2 2024, Avast, NordVPN, and Kaspersky Lab ZAO emerged as key players in the Antivirus & Security category. Utilizing Sensor Tower's unparalleled data, we explore the trends and performance of these brands across their websites and apps from Q1 to Q2 2024.

Avast

Avast is renowned for its comprehensive security solutions, with a digital presence that includes its website, avast.com, and the Avast Antivirus & Security app.

• Audience Trends: Visits to avast.com remained consistent, with a slight increase from 4.4M in May to 4.7M in June. Monthly true audience numbers were stable, maintaining above 2.2M throughout the quarter.

• App Engagement: The app's monthly active users grew steadily, reaching over 1.7M by June, indicating a robust mobile presence.

• Ad Spend & Channels: Avast's monthly advertising spend in Q1 was notable, with a peak in January at over $45K, primarily on YouTube. However, ad activities ceased in Q2, reflecting a strategic shift.

NordVPN

NordVPN is a leader in VPN services, with an ecosystem comprising the websites nordvpn.com and nordpass.com, along with the NordVPN: VPN Fast & Secure app.

• Audience Trends: Nordvpn.com saw fluctuating visits, peaking at over 3.1M in March. Monthly true audience figures for both websites showed a consistent upward trend, surpassing 1.5M by June.

• App Engagement: The app experienced a steady rise in monthly active users, crossing 1.2M in June, reflecting growing user reliance on mobile solutions.

• Ad Spend & Channels: NordVPN's monthly advertising spend was robust, with a peak in March at over $217K. YouTube dominated their channels, delivering significant impressions.

Kaspersky Lab ZAO

Kaspersky is known for its advanced security technologies, centered on kaspersky.com and the VPN & Security by Kaspersky app.

• Audience Trends: Kaspersky.com maintained stable visits, with a notable increase in June to over 4M. Monthly true audience figures reflected a stable user base, consistently around 500K.

• App Engagement: The app's monthly active users peaked in April at over 244K, demonstrating solid user engagement.

• Ad Spend & Channels: Kaspersky's monthly advertising spend was modest, with a peak in February at over $11K, primarily on Facebook, showcasing a targeted ad strategy.

Conclusion

The Antivirus & Security landscape in France is dynamic, with Avast, NordVPN, and Kaspersky Lab ZAO each demonstrating unique strengths across platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these trends, enabling brands to make informed strategic decisions in a competitive market. By leveraging these insights, decision-makers can gain a significant advantage in navigating the complexities of digital security.