Leading Brands in Business & Productivity Software: Q2 2024 Analysis

Introduction

In the dynamic landscape of business and productivity software, certain brands have emerged as frontrunners, capturing substantial monthly deduplicated audiences across their digital platforms. Q2 2024 witnessed notable performances from Microsoft 365, Google Workspace, and Gmail. This article delves into the data trends from Q1 to Q2 2024, highlighting the impressive reach and engagement of these brands. Sensor Tower provides the comprehensive data that powers these insights, enabling a deep understanding of cross-platform user behavior.

Microsoft 365

Microsoft 365's digital footprint is extensive, featuring websites like forms.office.com, microsoft365.com, office.com, onedrive.com, outlook.com, and teams.microsoft.com. Their mobile presence includes popular apps such as Microsoft Word, Microsoft Office, Microsoft OneDrive, Microsoft Outlook, and Microsoft Teams.

• Audience Trends: Microsoft 365's websites exhibited diverse trends. For instance, office.com consistently attracted over 130M visits monthly, while forms.office.com saw visits increase to over 11M by June. The monthly deduplicated audience across all platforms remained stable above 5M.

• App Engagement: Among apps, Microsoft Outlook had the most monthly active users, maintaining over 5.8M. Microsoft OneDrive showed stability with monthly active users around 1.6M.

• Ad Spend & Channels: Microsoft’s monthly ad spend peaked in March at over $54K, primarily through Facebook, which generated significant impressions.

Google Workspace

Google Workspace's reach spans websites such as calendar.google.com, docs.google.com, meet.google.com, messages.google.com, and workspace.google.com. Mobile apps include Google Calendar, Google Docs, Google Meet (original), and Google Messages.

• Audience Trends: Docs.google.com led with visits exceeding 930M in March. Calendar.google.com remained stable with over 300M visits monthly. The monthly deduplicated audience showed consistency, often surpassing 20M.

• App Engagement: Google Calendar and Google Messages were standout performers, with monthly active users surpassing 7.9M and 10M respectively by June.

• Ad Spend & Channels: Ad spend was concentrated on YouTube, with over $699K in February, generating nearly 100M impressions.

Gmail

Gmail's primary platform, mail.google.com, continues to dominate with a massive audience, complemented by the Gmail - Email by Google app.

• Audience Trends: Gmail maintained a robust web presence, with visits peaking at over 2.1B monthly. The monthly deduplicated audience remained steady above 47M.

• App Engagement: The Gmail app showed a consistent increase in monthly active users, reaching over 22.2M by June.

• Ad Spend & Channels: Gmail did not have significant monthly ad spend in this period, focusing instead on organic reach.

Conclusion

The analysis of Q2 2024 highlights the impressive digital reach and engagement of Microsoft 365, Google Workspace, and Gmail. Sensor Tower's comprehensive data provides invaluable insights into these trends, showcasing the unique capability to cross-reference web, app, and advertising data. This breadth of data is critical for understanding cross-platform user behavior, offering a detailed view of the business and productivity software landscape.

For more details, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.