Leading Brands in Family & Parenting Shopping: Q2 2024 Overview

The Family & Parenting Shopping category has experienced significant activity in Q2 2024, with brands like LEGO Life, Qustodio Technologies S.L., and D&D Beyond leading the charge. These brands have achieved substantial monthly deduplicated audiences across their websites and apps, reflecting trends and shifts in consumer engagement. Sensor Tower's comprehensive data offers unparalleled insights into these trends, thanks to our unique cross-referencing capabilities of web, app, and advertising data.

LEGO Life

LEGO Life has maintained a strong presence in the Family & Parenting Shopping category, with its website, lego.com, and the LEGO® Life: kid-safe community app.

• Audience Trends: From Q1 to Q2 2024, lego.com experienced a decline in visits, starting from over 11M in January to just under 3M by June. The monthly deduplicated audience remained stable above 350K throughout Q2, with a significant majority accessing via the web.

• App Engagement: The app's monthly active users decreased steadily, from nearly 40K in January to just over 20K in June, indicating a shift in user preference towards the website.

• Ad Spend & Channels: LEGO Life's advertising efforts showed a spike in April, with monthly ad spend reaching nearly $2.8K on Facebook, resulting in over 785K impressions. There was no significant ad activity on Instagram.

Qustodio Technologies S.L.

Qustodio Technologies S.L. has continued to build its presence with qustodio.com and the Qustodio Parental Control App.

• Audience Trends: The website saw fluctuating visits, peaking at nearly 290K in June. The monthly deduplicated audience grew consistently, reaching over 90K by the end of Q2.

• App Engagement: The app's monthly active users showed a steady increase, climbing from around 27K in January to over 29K by June, reflecting a growing interest in Qustodio's mobile solutions.

• Ad Spend & Channels: Monthly advertising spend surged in June, exceeding $7K, with over 2M impressions primarily through Facebook and Instagram, showcasing a strategic push in digital marketing efforts.

D&D Beyond

D&D Beyond has captured attention with its website, dndbeyond.com, and the D&D Beyond app.

• Audience Trends: The website experienced significant traffic, peaking in May with over 3M visits. The monthly deduplicated audience remained relatively stable, hovering around 65K to 85K throughout the quarter.

• App Engagement: App engagement remained steady, with monthly active users consistently around 5K from January to June, indicating a stable user base.

• Ad Spend & Channels: D&D Beyond's monthly advertising spend increased steadily, reaching approximately $2.5K in June, with a balanced approach between Facebook and Instagram channels.

Conclusion

In Q2 2024, LEGO Life, Qustodio Technologies S.L., and D&D Beyond demonstrated robust engagement in the Family & Parenting Shopping category. Sensor Tower's comprehensive data, offered through our Web Insights, App Performance Insights, and Pathmatics, provides essential insights into these brands' digital strategies. These insights are invaluable for understanding cross-platform user behavior and strategic advertising efforts in this dynamic market. Sensor Tower’s data empowers decision-makers to navigate and capitalize on these trends effectively.