Leading Financial Services Brands in France: Q2 2024 Overview

In the dynamic landscape of financial services in France, certain brands have distinguished themselves with substantial audience engagement across websites and apps. This article delves into the performance of PayPal, Crédit Agricole Group, and BoursoBank, examining their trends from Q1 to Q2 2024. Sensor Tower’s comprehensive data offerings provide unique insights into these brands’ digital presence.

PayPal

PayPal’s digital presence is robust, with its website paypal.com and the PayPal - Pay, Send, Save app.

• Audience Trends: PayPal's monthly true audience remained stable above 11M throughout the quarter. The website saw a slight decrease in visits from 44M in April to 41M in June, while unique monthly visits hovered around 6M. The app maintained a consistent monthly audience, with app-only visitors peaking at over 6M in May.

• App Engagement: Monthly active users on the app increased from 7.5M in January to nearly 8M in June, reflecting a growing preference for mobile transactions.

• Ad Spend & Channels: PayPal’s monthly advertising spend saw a significant increase in June, reaching over $1.6K, with impressions primarily driven by Facebook and Instagram.

Crédit Agricole Group

Crédit Agricole Group’s digital footprint is notable, featuring credit-agricole.com and sofinco.fr, along with the Ma Banque app.

• Audience Trends: The website experienced a decline in visits from 81M in January to 55M in June. However, the monthly true audience remained stable at around 11M, with app-only visitors consistently above 8M.

• App Engagement: The Ma Banque app maintained over 10M monthly active users, demonstrating strong mobile engagement.

• Ad Spend & Channels: Crédit Agricole’s monthly ad spend peaked in June at over $550K, with significant impressions on Instagram and Facebook.

BoursoBank

BoursoBank’s presence includes boursobank.com and boursorama.com, along with the BoursoBank app.

• Audience Trends: The monthly true audience grew steadily, reaching over 7.5M by June. Website visits on boursorama.com remained stable, averaging around 22M monthly.

• App Engagement: The BoursoBank app saw monthly active users increase from 6.2M in January to over 6.7M in June, indicating a preference for app usage.

• Ad Spend & Channels: Monthly ad spend fluctuated, with a notable peak in May at approximately $300K, driven by YouTube and Facebook channels.

Conclusion

The data from Q1 to Q2 2024 showcases a diverse range of strategies and performances among leading financial services brands in France. PayPal, Crédit Agricole Group, and BoursoBank all demonstrate significant digital engagement, with varying focuses on mobile apps and web platforms. Sensor Tower’s unparalleled data insights provide a comprehensive view of these trends, empowering businesses to understand cross-platform user behavior effectively.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.