Leading Brands in France's Financial Services Sector: Q2 2024 Analysis

Financial services in France have seen significant digital engagement in Q2 2024, with leading brands like Crédit Agricole Group, BoursoBank, and PayPal Mobile App at the forefront. Sensor Tower's comprehensive data provides insights into these brands' performance across websites and apps, showcasing audience trends and advertising strategies.

Crédit Agricole Group

Crédit Agricole Group's digital landscape features the credit-agricole.com and sofinco.fr websites, alongside the Ma Banque app.

• Audience Trends: From Q1 to Q2 2024, credit-agricole.com experienced a decline in unique visits, dropping from 3.8M in January to approximately 3.2M in June. In contrast, sofinco.fr saw fluctuations, with unique visits peaking at 290K in February before declining to about 161K in June.

• App Engagement: The Ma Banque app maintained a stable monthly active user base, hovering around 6.1M throughout the quarter, indicating strong mobile engagement.

• Ad Spend & Channels: Crédit Agricole increased its monthly advertising expenditure from around $450K in May to over $550K in June, with significant impressions from Instagram and Facebook channels.

BoursoBank

BoursoBank's presence is marked by its boursobank.com and boursorama.com websites, along with the BoursoBank app.

• Audience Trends: boursobank.com saw a steady increase in unique visits, reaching approximately 1.7M by June. Similarly, boursorama.com maintained a stable audience, with monthly unique visits around 2M.

• App Engagement: The BoursoBank app maintained a consistent monthly active user base, with figures remaining around 2.2M throughout Q2 2024.

• Ad Spend & Channels: Monthly ad spend peaked in May at over $300K, with notable impressions from YouTube and Facebook.

PayPal Mobile App

PayPal's digital footprint includes the paypal.com website and the PayPal - Pay, Send, Save app.

• Audience Trends: paypal.com maintained a stable monthly unique visitor base, averaging around 6M throughout Q2 2024, with a slight dip observed in June.

• App Engagement: The PayPal app saw a steady monthly active user base, with active users exceeding 5M consistently.

• Ad Spend & Channels: PayPal's advertising activity was minimal, with modest monthly spend and impressions primarily on Instagram in May and June.

Conclusion

In Q2 2024, Crédit Agricole Group, BoursoBank, and PayPal Mobile App demonstrated robust digital engagement across their platforms. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into these trends, highlighting the importance of understanding cross-platform user behavior. Access to comprehensive data through Web Insights, App Performance Insights, and Pathmatics ensures a detailed view of the financial services landscape in France. This consolidated data offers unique advantages for decision-makers looking to navigate and capitalize on the evolving digital market.