Leading Brands in France's Shopping Category: Q2 2024 Analysis

In Q2 2024, the Shopping category in France witnessed dynamic activity from leading brands such as LBC FRANCE, SAS, Vinted, and CDiscount. This article delves into their performance, analyzing monthly audience trends, app engagement, and advertising efforts, as provided by Sensor Tower.

LBC FRANCE, SAS

LBC FRANCE, SAS, known for its leboncoin.fr website and the leboncoin, petites annonces app, maintains a robust digital presence.

• Audience Trends: The monthly true audience for LBC FRANCE remained stable above 25M from Q1 to Q2 2024. The website saw a slight increase in unique visits, reaching over 11.7M by June, while the monthly deduplicated audience, including both web and app users, consistently exceeded 26M.

• App Engagement: The app's monthly active users hovered around 5.3M, showcasing steady engagement with minimal fluctuations.

• Ad Spend & Channels: LBC FRANCE's monthly ad spend increased from approximately $0.2M in January to over $0.21M in June, with Facebook being the dominant channel, delivering significant impressions.

Vinted

Vinted, a popular platform available on vinted.com and the Vinted app, experienced varied trends this quarter.

• Audience Trends: Vinted's monthly true audience slightly decreased from 24.9M in January to about 24.2M in June. The website's unique visits dropped, particularly in June, indicating a shift in user behavior.

• App Engagement: The app's monthly active user base remained relatively stable, averaging around 4.2M users, illustrating consistent user interest.

• Ad Spend & Channels: Vinted's monthly advertising spend saw a significant drop from over $0.5M in January to under $47K in June. YouTube dominated in terms of impressions, particularly in early Q1.

CDiscount

CDiscount's digital footprint includes cdiscount.com and the Cdiscount app.

• Audience Trends: The website attracted a substantial monthly audience, with unique visits peaking at 34M in January. The true audience was consistently above 21M throughout Q2.

• App Engagement: The app's monthly active users decreased slightly over the months, averaging around 400K by June.

• Ad Spend & Channels: CDiscount's monthly ad spend varied, with a peak in June at over $1.3M. Facebook and YouTube were the primary channels, contributing to high impression counts.

Conclusion

Sensor Tower's comprehensive data highlights the dynamic shifts and strategies of leading brands in France's Shopping category. This analysis underscores the importance of cross-referencing web, app, and advertising data to understand user behavior and market trends effectively. By leveraging Sensor Tower’s unique insights, brands can strategically navigate the competitive landscape.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics.