Leading Shopping Brands in France: Q2 2024 Analysis

Introduction

In the dynamic landscape of France's shopping category, several brands have emerged as leaders in Q2 2024. This article delves into the performance and trends of Shop Amazon, LBC FRANCE, SAS, and Vinted, highlighting their digital presence across websites and apps. Sensor Tower's comprehensive data analysis provides unique insights into these brands' cross-platform strategies.

Shop Amazon

Shop Amazon's digital ecosystem includes its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: From Q1 to Q2 2024, amazon.com maintained a stable monthly true audience, hovering above 29M. The website consistently attracted over 22M unique visitors monthly, with a slight increase in visits per unique visitor.

• App Engagement: The Amazon Shopping app saw a steady increase in monthly active users, nearing 18M by June, indicating robust mobile engagement.

• Ad Spend & Channels: Amazon's monthly advertising expenditure decreased, with a notable drop from $2.3M in January to under $0.9M in June. Despite this, impressions remained high, driven primarily by YouTube and Facebook.

LBC FRANCE, SAS

LBC FRANCE's platform includes the website, leboncoin.fr, and the leboncoin, petites annonces app.

• Audience Trends: leboncoin.fr showed consistent growth in unique visits, surpassing 11M monthly by June. The monthly true audience exceeded 26M, with a balanced distribution between web and app users.

• App Engagement: The app maintained a stable monthly active user base with around 18M active users, reflecting strong user retention.

• Ad Spend & Channels: Monthly advertising spend increased slightly, reaching over $210K in June, with Facebook being the dominant channel for impressions.

Vinted

Vinted operates through its website, vinted.com, and the Vinted app.

• Audience Trends: The website experienced fluctuations, with a significant dip in visits in June. However, the monthly true audience remained robust, consistently around 24M.

• App Engagement: Vinted's app saw stable monthly user activity, with active users hovering around 20M throughout the quarter.

• Ad Spend & Channels: Vinted's monthly ad spend decreased significantly, with June spending under $50K. YouTube and Instagram were key channels for impressions.

Conclusion

The analysis of these leading brands in France's shopping category reveals diverse strategies and performance metrics. Sensor Tower's unparalleled data capabilities provide critical insights into cross-platform user behavior, essential for understanding these brands' market positions. For more comprehensive insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.