Leading Brands in France's Software Category: Q2 2024 Overview

In the dynamic landscape of software brands, Q2 2024 has showcased intriguing trends and performances among the top players. This article delves into the data from Sensor Tower, highlighting Microsoft 365, Google Search, and Google Workspace, each demonstrating significant digital footprints across websites and apps.

Microsoft 365 (Office 365)

Microsoft 365 continues to be a powerhouse in the software domain, with a robust digital presence across multiple platforms.

• Web Insights:

  • forms.office.com: Monthly visits remained strong, exceeding 10M in March, with a stable visits-per-unique-visitor ratio of 8.

  • microsoft365.com: Monthly visits saw a decline to around 2.3M in June, maintaining consistent 3-4 visits per unique visitor.

  • office.com: Dominated with monthly visits peaking at over 142M in April.

  • onedrive.com: Monthly visits fluctuated slightly, with a notable dip in June to around 634K.

  • outlook.com: Consistently low monthly visits, around 110K, with a unique visits-per-visitor ratio of 1.

  • outlook.office.com: High engagement with monthly visits consistently over 200M.

  • outlook.office365.com: Monthly visits peaked in March at over 35M.

  • teams.microsoft.com: Visits remained stable, averaging around 30M.

• App Performance Insights:

  • Microsoft Word and Microsoft Office saw a slight decline in monthly active users, with Word dropping to about 690K by June.

  • Microsoft OneDrive maintained over 1.6M monthly active users.

  • Microsoft Outlook showed stable engagement with over 5.8M monthly active users.

  • Microsoft Teams remained steady with about 1.5M monthly active users.

• Ad Spend & Channels: A significant dip in monthly advertising spend was evident, with a peak in March at over $54K primarily through Facebook, before dropping sharply in April.

Google Search

Google Search remains a dominant force, with a vast audience across its platforms.

• Web Insights:

  • google.com: Monthly visits were consistently high, peaking at over 6.7B in May.

  • lens.google: Steady growth in unique monthly visits, reaching over 600K by June.

• App Performance Insights:

  • The Google app maintained a stable monthly user base of over 20M.

  • Google Lens showed slight fluctuations, with monthly active users hovering around 14K.

• Ad Spend & Channels: Minimal monthly spend was noted, with a brief spike in March on Instagram.

Google Workspace (formerly G Suite)

Google Workspace has seen consistent engagement, particularly through its core applications.

• Web Insights:

  • calendar.google.com: Monthly visits were stable, with a slight decrease to around 270M in June.

  • docs.google.com: High engagement, peaking at over 930M monthly visits in March.

  • meet.google.com: Visits remained significant, with a peak of over 647M in April.

  • messages.google.com: Monthly visits saw a rise, reaching over 15M in June.

  • workspace.google.com: Visits were more volatile, with a notable dip to around 2.3M in June.

• App Performance Insights:

  • Google Calendar maintained strong monthly user engagement, reaching nearly 8M active users.

  • Google Docs saw a slight decline, ending June with about 2.2M monthly active users.

  • Google Meet and Google Messages demonstrated stable monthly user bases, with Messages exceeding 10M.

• Ad Spend & Channels: A substantial monthly ad spend was observed in January and February, predominantly on YouTube, before tapering off.

Conclusion

The software category in France continues to be a competitive arena, with Microsoft 365, Google Search, and Google Workspace leading the charge. Sensor Tower's comprehensive data, encompassing web, app, and advertising metrics, provides unparalleled insights into these brands' performance. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can gain a holistic view of cross-platform user behavior, crucial for strategic decision-making.

For more in-depth analysis, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.