Leading Software Brands in France: Q2 2024 Overview

Introduction

In the dynamic landscape of software services in France, several brands continue to dominate with significant web and app audiences. This article explores the performance of Google Search, Google Workspace, and Microsoft 365, highlighting trends from Q1 to Q2 2024. Sensor Tower, with its comprehensive suite of services, provides the data insights used for this analysis.

Google Search

Google Search remains a pivotal player in the software category, with a robust digital presence through its websites and apps.

• Audience Trends: The main website, google.com, consistently attracted over 46M unique visitors monthly, with a notable dip in June. The lens.google site showed growth, climbing from 450K unique visits monthly in Q1 to over 610K by June.

• App Engagement: The Google app maintained a stable monthly active user base, averaging 45M users. The Google Lens app saw increased engagement, reaching about 115K monthly active users in June.

• Ad Spend & Channels: Google’s monthly ad spend showed a significant uptick on YouTube in June, with over 340K impressions, highlighting a strategic push in video advertising.

Google Workspace

Google Workspace, formerly G Suite, continues to be a cornerstone for productivity solutions.

• Audience Trends: calendar.google.com and docs.google.com showed steady monthly visits, with Calendar maintaining around 4.5M unique visits. meet.google.com experienced fluctuations with a peak in April.

• App Engagement: The Google Calendar app grew to over 18M monthly active users by June. Google Docs also saw increased activity, peaking in May.

• Ad Spend & Channels: Monthly ad spend was heavily concentrated on YouTube in Q1, with a significant reduction in Q2, suggesting a strategic shift.

Microsoft 365

Microsoft 365 remains a formidable presence with its diverse suite of tools.

• Audience Trends: office.com and microsoft365.com experienced steady monthly traffic, with office.com consistently seeing over 2.4M unique visits. forms.office.com saw a rise in engagement in May and June.

• App Engagement: The Microsoft Word app maintained a stable monthly active user base, while Microsoft Teams saw an increase in monthly active users, reaching over 5.4M by June.

• Ad Spend & Channels: Microsoft’s advertising strategy showed a focus on Facebook, with monthly impressions peaking in March.

Conclusion

The performance of these leading brands in France’s software category highlights their strategic use of platforms and advertising. Sensor Tower’s unique data capabilities, including Web Insights and Pathmatics, provide unparalleled insights into these trends, enabling brands to understand cross-platform user behavior effectively. By leveraging Sensor Tower’s comprehensive analytics, decision-makers can drive strategic growth and maintain competitive advantage in the evolving digital landscape.