Leading Brands in the UK's Auto Category: Q2 2024 Overview

The automotive sector in the United Kingdom has experienced significant momentum in Q2 2024, with leading brands such as RAC Motoring Services, Tesla Motors, and the Fédération Internationale de l'Automobile (FIA) (Formula 1) making notable strides in their digital presence. Through Sensor Tower's comprehensive data insights, we examine the performance and trends of these key players from Q1 to Q2 2024.

RAC Motoring Services

RAC Motoring Services has maintained a robust digital presence, leveraging both its website, rac.co.uk, and the myRAC app.

• Audience Trends: The website saw a significant increase in visitors, with monthly visits rising from approximately 10M in January to over 20M by June 2024. The monthly true audience consistently remained above 2.5M throughout the quarter, peaking in June with over 4M.

• App Engagement: The myRAC app experienced a slight fluctuation in monthly active users, starting the year at around 380K and stabilizing at 360K by June.

• Ad Spend & Channels: RAC's monthly advertising spend varied across the months, with a noticeable peak in May at approximately $1.7M, predominantly via Snapchat, which delivered substantial monthly impressions consistently over 300M.

Tesla Motors

Tesla Motors continues to captivate audiences with its website, tesla.com, and the Tesla app.

• Audience Trends: Tesla's website visitors surged notably, with monthly visits growing from 12M in January to over 41M by June. The monthly true audience grew steadily, reaching nearly 1.4M in May before a slight decrease in June.

• App Engagement: The Tesla app's monthly active user base increased from about 215K in January to nearly 276K by June, reflecting a rising interest in mobile engagement.

• Ad Spend & Channels: Tesla's minimal monthly ad spend was concentrated on YouTube and Instagram, with a significant peak in February at around $420K and monthly impressions nearing 65M.

Fédération Internationale de l'Automobile (FIA) - Formula 1

Formula 1, under the FIA, has a strong digital footprint through formula1.com and the Formula 1 app.

• Audience Trends: The website saw fluctuating monthly visits, peaking in May with over 7M visitors. The monthly true audience remained robust, exceeding 900K throughout the quarter.

• App Engagement: The Formula 1 app witnessed a substantial increase in monthly active users, climbing from 220K in January to nearly 500K by June.

• Ad Spend & Channels: Formula 1's monthly advertising efforts peaked in June with a spend of approximately $350K, primarily on Instagram, which delivered monthly impressions exceeding 28M.

Conclusion

In Q2 2024, RAC Motoring Services, Tesla Motors, and FIA's Formula 1 have demonstrated significant growth and engagement across their digital platforms. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide critical visibility into these trends, enabling a comprehensive understanding of cross-platform user behavior. As these brands continue to innovate, their digital engagement strategies will undoubtedly evolve, shaping the future of the automotive industry in the UK. Sensor Tower's consolidated data offers unique advantages for decision-makers, empowering them to drive strategic initiatives effectively.