Leading Beauty Retail Brands in the UK: Q2 2024 Analysis

Introduction

In Q2 2024, the beauty retail sector in the United Kingdom experienced significant digital engagement across various platforms. Leading brands such as Superdrug Stores plc., LookFantastic, and Sephora demonstrated a robust online presence and strategic advertising efforts. This article delves into the performance trends of these brands, leveraging data provided by Sensor Tower's comprehensive suite of analytics tools.

Superdrug Stores plc.

Superdrug's digital presence is anchored by its website, superdrug.com, and the Superdrug - Beauty and Health app.

• Audience Trends: The website maintained a steady increase in visits, peaking at over 26M in June. Monthly true audience numbers remained stable above 4.6M, with web-only visitors consistently forming the majority.

• App Engagement: Monthly active users on the app reached over 880K in May, showing a notable increase from April, but slightly decreased in June.

• Ad Spend & Channels: Superdrug's monthly advertising spend varied, peaking at over $820K in April. Facebook was the dominant channel, delivering the highest impressions each month.

LookFantastic

LookFantastic's digital footprint is highlighted by its website, lookfantastic.com, and the LOOKFANTASTIC: Beauty & Makeup app.

• Audience Trends: The website observed a slight decline in visits, with numbers settling around 16.8M by June. The monthly true audience remained above 3.1M, with a strong web-only presence.

• App Engagement: App engagement was consistent, with monthly active users staying above 680K throughout the quarter.

• Ad Spend & Channels: LookFantastic increased its monthly ad spend significantly in May, with Instagram and Facebook leading in impressions.

Sephora

Sephora's online engagement is driven by its website, sephora.com, and the Sephora app.

• Audience Trends: Visits to the website showed fluctuations, with numbers reaching over 7.3M in June. The monthly true audience remained steady, slightly above 1.3M.

• App Engagement: The app maintained a stable monthly user base, with active users hovering around 460K.

• Ad Spend & Channels: Monthly ad spend peaked in May, with TikTok and Instagram being the most impactful channels in terms of impressions.

Conclusion

The beauty retail sector in the UK has shown dynamic engagement across digital platforms in Q2 2024. Brands like Superdrug, LookFantastic, and Sephora have effectively utilized web and app channels to reach their audiences. Sensor Tower's unique cross-platform data offerings provide invaluable insights into these trends, highlighting the importance of strategic digital engagement in the beauty retail industry. By leveraging Sensor Tower's analytics, businesses can make informed decisions to optimize their digital strategies and enhance their market presence.