Leading Business & Industrials Brands in the UK: Q2 2024 Overview

Introduction

In the ever-evolving landscape of business and industrial services in the United Kingdom, several brands have emerged as leaders in digital engagement. This article delves into the performance of three prominent brands in this category for Q2 2024: Octopus Energy Group Limited, British Gas, and Dynamic Parcel Distribution (DPDgroup). Utilizing comprehensive data from Sensor Tower, we explore trends across web and app platforms, offering insights into their audience engagement and advertising strategies.

Octopus Energy Group Limited

Octopus Energy is renowned for its innovative approach to green energy solutions. With a strong focus on digital engagement, they maintain a robust presence through their website, octopus.energy, and the Octopus Energy app.

• Audience Trends: The website consistently attracted over 2.4M unique visitors monthly, with a stable average of 7 visits per unique visitor. Monthly true audience figures hovered around 4M, with a notable balance between app-only and web-only visitors.

• App Engagement: The app saw a steady monthly active user base of around 2.3M from Q1 to Q2 2024, indicating strong mobile engagement.

• Ad Spend & Channels: Total monthly ad spend peaked in June, reaching over $0.5M, with significant impressions across Facebook and Instagram. The focus on OTT and desktop display channels provided substantial visibility.

British Gas

As a leading energy and home services provider, British Gas engages users through its primary website, britishgas.co.uk, and the British Gas app.

• Audience Trends: Unique visitors to the website remained above 1.7M monthly, with consistent engagement levels. Monthly true audience figures showed a peak in June, exceeding 2.6M.

• App Engagement: The app's monthly active users were relatively stable, averaging around 650K, reflecting a preference for web interactions.

• Ad Spend & Channels: With a steady monthly ad spend, British Gas focused on Facebook and Instagram, achieving high impressions, notably in January and June.

Dynamic Parcel Distribution (DPDgroup)

DPDgroup, a leading parcel delivery network, leverages its digital strategy through its website, dpdlocal.co.uk, and the DPD app.

• Audience Trends: The website experienced fluctuations in unique visitors, peaking at 890K in April. Monthly true audience figures remained robust, consistently over 1.7M.

• App Engagement: The app maintained a monthly active user base of over 1M, indicating strong mobile preference.

• Ad Spend & Channels: Monthly ad spend was modest, with targeted campaigns on TikTok and YouTube, emphasizing a focused advertising approach.

Conclusion

The data from Sensor Tower offers a detailed view of the digital strategies employed by leading brands in the UK’s business and industrial sector. Each brand demonstrates unique strengths across web and app platforms, reflecting diverse strategies to engage their audience. Sensor Tower's unparalleled cross-referencing capabilities, through Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these trends, empowering brands to refine their digital presence effectively. By leveraging these insights, decision-makers can strategically position their brands for sustained growth and engagement.