Leading Financial Services Brands in GB: Q2 2024 Analysis

In the competitive landscape of financial services in Great Britain, a few key players have emerged as leaders in Q2 2024, boasting impressive monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of PayPal, Monzo Bank Ltd, and Lloyds Bank, highlighting their digital presence and advertising efforts.

PayPal Mobile App

PayPal's digital ecosystem includes its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends:

  • From Q1 to Q2 2024, paypal.com maintained a stable monthly audience with unique visits hovering around 8M.

  • The monthly deduplicated audience remained consistent at over 13M, indicating a balanced web and app interaction.

• App Engagement:

  • Monthly active users for the PayPal app showed slight fluctuations, averaging around 3.8M. This suggests steady user engagement with minor dips.

• Ad Spend & Channels:

  • Advertising efforts were minimal until a noticeable increase in June, with monthly spending reaching just under $1K primarily on Instagram, garnering significant impressions.

Monzo Bank Ltd

Monzo Bank Ltd features the website monzo.com and the Monzo Bank - Mobile Banking app.

• Audience Trends:

  • The website saw a steady increase in visits, peaking at over 5.7M in June.

  • True monthly audience figures exceeded 11M, predominantly driven by app users.

• App Engagement:

  • Monthly active users steadily rose, surpassing 3.7M by June, reflecting growing mobile user engagement.

• Ad Spend & Channels:

  • Monzo's substantial advertising budget was primarily allocated to TikTok and YouTube, with monthly spends exceeding $2M and impressions in the hundreds of millions.

Lloyds Bank

Lloyds Bank's digital presence is anchored by lloydsbank.com and the Lloyds Mobile Banking app.

• Audience Trends:

  • Website visits remained robust with unique visits around 2.3M, while the monthly deduplicated audience consistently surpassed 10M.

• App Engagement:

  • The Lloyds app maintained stable engagement with monthly active users averaging around 3.2M.

• Ad Spend & Channels:

  • Lloyds significantly increased its monthly ad spend to over $1.6M in June, focusing on Instagram and Facebook, achieving extensive reach.

Conclusion

In Q2 2024, PayPal, Monzo Bank Ltd, and Lloyds Bank demonstrated strong digital performances in the financial services sector in Great Britain. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these brands' cross-platform user behaviors and advertising strategies. This data is crucial for understanding the dynamics of user engagement across web and app platforms, offering unique advantages for decision-makers.