Leading Food Delivery Brands in the UK: Q2 2024 Performance Overview

Introduction

In the competitive landscape of the United Kingdom's food delivery market, a select few brands have emerged as leaders in Q2 2024. This article examines the performance of three key players—UberEATS, HelloFresh, and Gousto (SCA Investments). Utilizing Sensor Tower’s robust analytics, we uncover insights into their monthly audience trends, app engagement, and advertising strategies.

UberEATS

UberEATS stands out with its strong digital footprint, comprising its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q1 to Q2 2024, the website consistently attracted over 20M visits monthly, with a gradual increase in unique visits. The monthly true audience surpassed 10M by June, with a significant portion accessing through the app.

• App Engagement: Monthly active users on the app remained steady around 8.8M in June, marking a slight increase from May.

• Ad Spend & Channels: UberEATS boosted its monthly advertising expenditure significantly, exceeding $1.2M in June, with Instagram and TikTok driving substantial impressions.

HelloFresh

HelloFresh's digital presence includes the hellofresh.com website and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: Despite fluctuations, the website stabilized around 9.5M visits monthly by June. The monthly true audience remained steady, with web users slightly outnumbering app users.

• App Engagement: The app's monthly active user count showed minor variations, closing June with approximately 720K users.

• Ad Spend & Channels: Monthly ad spending peaked in May at over $1.6M, with significant impressions on YouTube and Facebook.

Gousto (SCA Investments)

Gousto operates through its website, gousto.co.uk, and the Gousto app.

• Audience Trends: The website experienced a decline from 9.8M visits in January to about 5.9M in June. The monthly true audience remained stable, with a balanced distribution between web and app users.

• App Engagement: The app maintained a consistent monthly active user base, averaging around 450K users throughout the quarter.

• Ad Spend & Channels: Gousto's ad strategy peaked in May, with spending over $1.6M, focusing on YouTube and Facebook for maximum reach.

Conclusion

The UK food delivery market continues to evolve, with UberEATS, HelloFresh, and Gousto leading the charge. Sensor Tower's comprehensive data insights illuminate these brands' strategies across web and app platforms, offering a holistic view of their market presence. Such detailed analytics are pivotal for understanding cross-platform user behavior and optimizing digital strategies.

For more insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.