Leading Brands in UK's Health Care Services: Q2 2024 Analysis

In the rapidly evolving landscape of health care services, several brands have emerged as leaders in the UK, demonstrating significant digital presence and engagement. This article explores the performance of Invisalign (Align Technology), BetterHelp, and NHS Blood and Transplant (NHSBT) during Q2 2024. Sensor Tower’s comprehensive data provides invaluable insights into the cross-platform behavior of these brands.

Invisalign (Align Technology)

Invisalign, a prominent name in dental alignment, showcases a robust digital footprint through its website, invisalign.com, and the My Invisalign app.

• Audience Trends: The website maintained a steady flow of traffic with visits peaking at over 1.7M in May. Monthly true audience numbers rose from around 190K in April to over 240K in June, indicating growing interest.

• App Engagement: The My Invisalign app showed consistent monthly active users, increasing slightly from 29K to over 30K by June.

• Ad Spend & Channels: Invisalign’s monthly advertising spend decreased from over $2.2M in April to around $1.7M in June. Instagram and Snapchat were key channels, with Instagram leading in impressions.

BetterHelp

BetterHelp, a leader in online therapy, operates through its website, betterhelp.com, and the BetterHelp - Therapy app.

• Audience Trends: The website saw a decline in visits from over 1.2M in April to under 1M in June. Monthly true audience figures also decreased, from about 240K to 204K.

• App Engagement: The app maintained stable monthly engagement, with active users hovering around 99K in April and slightly decreasing to 94K by June.

• Ad Spend & Channels: A notable drop in monthly ad spend was observed, from over $5.7M in April to approximately $1.6M in June. Facebook remained the dominant advertising platform.

NHS Blood and Transplant (NHSBT)

NHSBT, crucial for blood and organ donation, utilizes blood.co.uk and organdonation.nhs.uk, along with the NHS Give Blood app.

• Audience Trends: Both websites saw increased activity, with blood.co.uk visits surging to over 650K in June. Monthly true audience numbers showed an upward trend, reaching around 127K.

• App Engagement: NHS Give Blood app’s active users varied slightly, with numbers peaking at 74K in April.

• Ad Spend & Channels: Monthly ad spend rose significantly in June to over $300K, with YouTube being a major channel for impressions.

Conclusion

The health care services sector in the UK saw diverse trends in Q2 2024. Brands like Invisalign, BetterHelp, and NHSBT displayed varied strategies in web and app engagement. Sensor Tower’s data, encompassing web insights, app performance, and advertising metrics, provides a comprehensive view of these trends, highlighting the importance of cross-platform analysis for understanding consumer behavior.

Sensor Tower remains unparalleled in offering this breadth of data, essential for navigating the digital health care landscape effectively.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.