Leading Brands in the UK Home & Garden Shopping Sector: Q2 2024 Insights

In the ever-evolving landscape of home and garden shopping, the UK market has seen significant trends and shifts in Q2 2024. This article delves into the performance of leading brands such as B&Q plc, IKEA, and Screwfix Direct Ltd, highlighting their digital presence and advertising strategies across websites and apps. Sensor Tower's comprehensive data provides an unparalleled view into these brands’ cross-platform user engagement.

B&Q plc

B&Q, a cornerstone in the UK for DIY and home improvement, boasts a strong digital presence across both their website, diy.com, and the B&Q: Shop DIY, Gardening, Home app.

• Audience Trends: From Q1 to Q2 2024, diy.com experienced a steady increase in visits, peaking in May with over 65M visits. The unique visitor count remained robust, exceeding 7M monthly.

• App Engagement: The B&Q app saw a notable rise in active users, reaching over 860K in April, before stabilizing around 760K monthly by June.

• Ad Spend & Channels: B&Q’s advertising spend varied, with a significant focus on YouTube and Facebook. Total monthly impressions peaked in April at over 160M, indicating strong engagement through OTT platforms.

IKEA

IKEA, renowned for its innovative design and sustainability, maintains a robust digital strategy through ikea.com and the IKEA app.

• Audience Trends: IKEA’s website consistently attracted high traffic, with visits peaking at over 111M in April. Unique visitors remained above 7M monthly throughout Q2.

• App Engagement: The IKEA app saw monthly active users increase to over 1.1M in March, maintaining strong engagement through Q2.

• Ad Spend & Channels: IKEA’s advertising spend was substantial, with monthly spending often exceeding $3M. Facebook and Instagram were key channels, providing significant impressions.

Screwfix Direct Ltd

Screwfix, a leader in trade tools and hardware, extends its digital footprint through screwfix.com and the Screwfix app.

• Audience Trends: Visits to screwfix.com were stable, with monthly figures around 56M. Unique visitors hovered near 5.5M monthly.

• App Engagement: The Screwfix app showed growth in active users, surpassing 1.5M monthly by June.

• Ad Spend & Channels: Screwfix’s ad spend was moderate, with notable peaks on Facebook and YouTube. Monthly impressions peaked in April at over 120M, highlighting effective cross-channel strategies.

Conclusion

The UK Home & Garden Shopping market in Q2 2024 showcased dynamic digital strategies from leading brands. Sensor Tower’s insights reveal how B&Q, IKEA, and Screwfix leverage both web and app platforms to engage audiences effectively. By utilizing Sensor Tower's comprehensive web, app, and advertising data, businesses can gain critical insights into cross-platform user behavior, optimizing their digital strategies for future growth.

For more detailed insights, explore Sensor Tower's offerings: Web Insights, App Performance Insights, and Pathmatics.