Leading Brands in the Home & Garden Shopping Category: Q2 2024 Insights

The Home & Garden Shopping category in Great Britain saw significant digital engagement in Q2 2024, with major brands like B&Q plc, IKEA, and Screwfix Direct Ltd showcasing robust online presences. Leveraging Sensor Tower's comprehensive data sets, we explore these brands' performance across their websites and apps, highlighting key trends from Q1 to Q2 2024.

B&Q plc

B&Q's digital footprint is anchored by its website, diy.com, and the B&Q: DIY, Gardening, Furniture app.

• Audience Trends: From Q1 to Q2 2024, diy.com saw a consistent increase in unique visits, peaking in May with over 12M unique visitors. The monthly deduplicated audience remained stable above 9M throughout the quarter.

• App Engagement: The app's monthly active users hovered around 400K, indicating steady user engagement.

• Ad Spend & Channels: B&Q's monthly advertising spend fluctuated, with notable investment in April, surpassing $1.4M, primarily through Facebook and YouTube channels.

IKEA

IKEA's online presence is driven by ikea.com and the IKEA app.

• Audience Trends: IKEA's website visits remained robust, with unique visits exceeding 9M in several months. The monthly deduplicated audience peaked in February at over 9.3M.

• App Engagement: The app maintained a stable monthly active user base with active users around 350K, reflecting consistent mobile engagement.

• Ad Spend & Channels: IKEA's monthly ad spend was substantial, reaching over $4.5M in April. Facebook and Instagram were dominant channels, delivering substantial impressions.

Screwfix Direct Ltd

Screwfix commands attention through its website, screwfix.com, and the Screwfix app.

• Audience Trends: The website consistently attracted over 5M unique visitors monthly, with a slight dip in June. The monthly deduplicated audience remained above 6M.

• App Engagement: The app saw a steady rise in monthly active users, reaching around 350K by June.

• Ad Spend & Channels: Screwfix's monthly ad spending varied, with a peak in April of over $800K. YouTube and Facebook were key channels for impressions.

Conclusion

The Home & Garden Shopping category in GB has demonstrated dynamic growth and engagement across digital platforms. B&Q plc, IKEA, and Screwfix Direct Ltd have leveraged both web and app presences effectively, with strategic advertising investments. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into this sector, crucial for understanding cross-platform user behavior.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.