Leading Brands in the UK Jobs & Education Category: Q2 2024 Analysis

Introduction

In the dynamic landscape of the Jobs & Education category in the UK, several brands have emerged as leaders due to their substantial online presence and user engagement. This article examines the performance of Indeed, Duolingo, and TotalJobs from Q1 to Q2 2024. Using comprehensive data provided by Sensor Tower, we delve into audience trends, app engagement, and advertising strategies that have defined these brands' success.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed.com maintained a steady monthly audience, with visits rising from 148M in March to over 170M by June. The monthly true audience hovered around 11M, with a balanced mix of web and app users.

• App Engagement: The app saw consistent monthly active users, starting at 3.4M in February and increasing to over 3.6M by June, reflecting stable user interest.

• Ad Spend & Channels: Indeed's advertising strategy showed a decrease in total monthly ad spend from $2M in January to approximately $1.7M in June, with significant impressions driven by platforms like Facebook and Instagram.

Duolingo

Duolingo offers language learning through its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo.com experienced a fluctuating monthly audience, peaking at 23M visits in March before stabilizing around 22M by June. The monthly true audience remained above 5M throughout the quarter.

• App Engagement: The app's monthly active users remained stable, with a slight increase from 5.1M in January to about 5.3M in June, indicating consistent user engagement.

• Ad Spend & Channels: Duolingo’s monthly ad spend was minimal until June, where it saw a significant increase to over $58K, predominantly on YouTube, creating a spike in impressions.

TotalJobs

TotalJobs connects job seekers and employers through totaljobs.com and the Totaljobs - UK Job Search App.

• Audience Trends: The website's monthly visits showed a gradual increase from 9M in February to over 10M by June. The monthly true audience remained relatively stable, averaging around 1.3M.

• App Engagement: Monthly active users on the app varied slightly, starting at 193K in January and maintaining similar levels through June.

• Ad Spend & Channels: TotalJobs saw an increase in monthly ad spend, reaching over $560K in June, with Instagram and Facebook being the primary channels for impressions.

Conclusion

The analysis of Indeed, Duolingo, and TotalJobs highlights the diverse strategies and performance trends within the UK Jobs & Education category. Sensor Tower's unparalleled data offering enables a unique cross-referencing of web, app, and advertising data, providing crucial insights into cross-platform user behavior. For a deeper dive into web insights, app performance, and advertising strategies, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics products.