Leading Real Estate Brands in the UK: Q2 2024 Performance Analysis

Introduction

In the competitive landscape of the UK real estate market, digital platforms play a crucial role in connecting buyers, sellers, and renters. In Q2 2024, Rightmove Group Limited, Zoopla Property Group Limited, and OnTheMarket (Agents' Mutual) emerged as leading brands, showcasing significant audience engagement across their websites and mobile applications. This analysis, powered by Sensor Tower's comprehensive data offerings, explores their performance trends from Q1 to Q2 2024.

Rightmove Group Limited

Rightmove's digital presence is anchored by its website, rightmove.co.uk, and the Rightmove property search app.

• Audience Trends: From Q1 to Q2 2024, rightmove.co.uk maintained a stable monthly audience, with visits fluctuating between 229M and 258M. The monthly true audience consistently surpassed 10M.

• App Engagement: The app's monthly active user base remained steady, averaging around 3.5M. This indicates a strong preference for mobile engagement among users.

• Ad Spend & Channels: Rightmove's monthly advertising spend varied, peaking at over $140K in June. Notably, TikTok and Pinterest were prominent channels in terms of impressions, with TikTok reaching over 13M.

Zoopla Property Group Limited

Zoopla's digital footprint includes primelocation.com, zoopla.co.uk, and the Zoopla home property search UK app.

• Audience Trends: Primelocation.com experienced fluctuating traffic, with monthly visits ranging from 1.1M to 1.7M. Zoopla.co.uk maintained higher engagement, with visits consistently above 48M monthly.

• App Engagement: The Zoopla app saw a decline in monthly active users, from 1.3M in January to around 1.1M in June, suggesting a shift in user preference.

• Ad Spend & Channels: Zoopla's monthly ad spend was substantial, with Instagram and YouTube delivering the most impressions. Total spend exceeded $600K in January.

OnTheMarket (Agents' Mutual)

OnTheMarket's online presence is represented by onthemarket.com and the OnTheMarket Property Search app.

• Audience Trends: The website's monthly visits increased steadily, peaking at 40M in April. Monthly true audience figures showed growth, reaching nearly 4M by June.

• App Engagement: The app's monthly active users decreased slightly, stabilizing around 160K.

• Ad Spend & Channels: OnTheMarket's advertising efforts intensified in Q2, with significant investments in YouTube, leading to high impressions.

Conclusion

In Q2 2024, Rightmove, Zoopla, and OnTheMarket demonstrated robust digital engagement across their platforms. Sensor Tower's unique cross-referencing capabilities provided comprehensive insights into these trends, highlighting the importance of both web and app platforms in the real estate sector. For more detailed insights, Sensor Tower's Web Insights, Pathmatics, and App Performance Insights offer unparalleled data solutions.

By leveraging Sensor Tower's analytics, investors and C-suite executives can make informed decisions to better navigate the dynamic real estate landscape.