Leading Web Development Brands in the UK: Q2 2024 Analysis

Introduction

In the ever-evolving digital landscape, web development platforms have become vital for businesses of all sizes. In the UK, brands like Shopify Inc., Wix.com, Inc., and Weebly have made significant strides in this domain. This article provides an analysis of their performance from Q1 to Q2 2024, highlighting key trends and insights.

Shopify Inc.

Shopify's digital presence is robust, with key platforms including their website, myshopify.com, and the app, Shop: All your favorite brands.

• Audience Trends: Throughout Q2 2024, myshopify.com maintained a stable monthly audience, with visits fluctuating slightly but staying above 7.9M. The site observed a dip in April but rebounded by June. Notably, the monthly true audience remained stable, hovering around 6M.

• App Engagement: The Shop app saw an increase in monthly active users, rising from 4.3M in April to over 5M in June. This indicates a growing preference for mobile shopping experiences.

• Ad Spend & Channels: Shopify's monthly advertising expenditure peaked in February at over $12M but stabilized around $9M in June. YouTube was the dominant channel, delivering substantial impressions consistently.

Wix.com, Inc.

Wix's platform, including wix.com and the Wix - Website Builder app, continues to be a strong player in the web development space.

• Audience Trends: Wix.com experienced a slight decline in visits, from 54M in March to about 47M in June. The monthly true audience remained stable, with numbers consistently around 1.2M.

• App Engagement: The Wix app engagement showed a slight decrease, with monthly active users dropping from 215K in April to 194K by June, reflecting a shift in user engagement.

• Ad Spend & Channels: Wix increased its monthly ad spend significantly in Q2, peaking at over $4M in May. YouTube was the leading channel, contributing to the majority of impressions.

Weebly

Weebly, accessible via weebly.com and the app Weebly by Square, remains a steady contender in the market.

• Audience Trends: Weebly.com saw a decline in visits, dropping from 4.1M in March to about 2.9M in June. The monthly true audience also decreased, reflecting a similar trend.

• App Engagement: The Weebly app maintained minimal monthly engagement, with active users slightly declining to under 300 by June.

• Ad Spend & Channels: Unlike its competitors, Weebly did not engage in monthly advertising activities during this period.

Conclusion

The data from Q2 2024 reveals distinct trends among leading web development brands in the UK. Shopify continues to leverage its strong app presence, while Wix is investing heavily in digital advertising. Weebly, however, shows a more conservative approach. Sensor Tower's comprehensive data across web, app, and advertising provides critical insights into these dynamics, enabling businesses to better understand and adapt to market trends.

By leveraging Sensor Tower’s consolidated data, decision-makers can gain unique advantages, ensuring informed strategic planning and investment decisions. Explore our full suite of products and services to stay ahead in the digital landscape.