Leading Brands in Web Development: Q2 2024 Insights

In the dynamic world of web development, understanding the performance and trends of leading brands is crucial. In Q2 2024, Shopify Inc., Wix.com, Inc., and Weebly emerged as key players in Great Britain, showcasing impressive audience metrics across their websites and apps. Sensor Tower's comprehensive data offers unparalleled insights into these brands' performances. Let's delve into the details.

Shopify Inc.

Shopify Inc. has established a strong presence with multiple touchpoints, including the websites myshopify.com, shop.app, shopify.com, and apps Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends:

  • myshopify.com maintained a stable monthly deduplicated audience, hovering around 1.7M unique visits.

  • shop.app experienced growth, reaching over 2.9M monthly unique visits by June.

  • shopify.com showed significant engagement, with visits per unique visitor consistently high, averaging 40-50 visits.

• App Engagement:

  • The Shop app had a stable monthly active user base, around 1.3M.

  • Shopify app users remained steady, slightly fluctuating around 170K monthly.

• Ad Spend & Channels:

  • Shopify's monthly ad spend was robust, peaking at over $12M in February, with YouTube and TikTok as key channels delivering billions of impressions.

Wix.com, Inc.

Wix.com, Inc. continues to be a formidable force, primarily through its website wix.com and the Wix - Website Builder app.

• Audience Trends:

  • wix.com sustained a high volume of visits, averaging over 45M monthly, with a slight dip in April.

• App Engagement:

  • The Wix app maintained a steady monthly active user base, with users consistently around 130K.

• Ad Spend & Channels:

  • Wix increased its monthly ad spend significantly in Q2, reaching nearly $4M in May, leveraging YouTube and Instagram for maximum reach.

Weebly

Weebly, under Square, focuses on its website weebly.com and the Weebly by Square app.

• Audience Trends:

  • weebly.com saw fluctuations, with monthly unique visits peaking in May at over 650K but dropping in June.

• App Engagement:

  • The Weebly app had minimal monthly active users, remaining below 1K.

• Ad Spend & Channels:

  • No advertising activity was recorded for Weebly, indicating a focus on organic growth.

Conclusion

In Q2 2024, Shopify, Wix, and Weebly demonstrated distinct strategies and user engagement patterns. Shopify's multi-platform presence and substantial monthly ad spend highlight its aggressive market approach. Wix's focus on high web traffic and targeted advertising underscores its competitive edge. Conversely, Weebly's minimal ad spend suggests a reliance on organic methods. Sensor Tower's data, through Web Insights, Pathmatics, and App Performance Insights, provides invaluable insights into these trends, empowering businesses to navigate the web development landscape effectively.