Leading Brands in Japan's Computers & Consumer Electronics Sector: Q2 2024 Overview

Introduction

As we delve into the performance of leading brands in Japan's Computers & Consumer Electronics category for Q2 2024, Sensor Tower provides unparalleled insights into cross-platform user behavior. Our comprehensive data, sourced from Web Insights, Pathmatics, and App Performance Insights, allows us to explore trends across web, app, and advertising channels. This article highlights the performance of Epson, Thirdwave Group, and Dai Nippon Printing Co. Ltd.

Epson

Epson is renowned for its innovative printing solutions and technology products. Its digital footprint spans its website, epson.com, and the Epson iPrint app.

• Audience Trends: From Q1 to Q2 2024, epson.com experienced a decrease in visits, starting above 4.6M in January and dropping to about 3.2M in June. The monthly deduplicated audience remained stable, hovering around 2.5M by the end of Q2.

• App Engagement: The Epson iPrint app saw a slight decline in monthly active users, from over 360K in January to below 290K in June.

• Ad Spend & Channels: Monthly advertising expenditure decreased significantly from January to June, from over $400K to under $50K, with YouTube being the dominant channel in January.

Thirdwave Group

Known for its high-performance gaming PCs, Thirdwave Group's presence is marked by its website, dospara.co.jp, and the ドスパラ app.

• Audience Trends: Dospara.co.jp maintained a strong web presence, with visits fluctuating but remaining above 8.4M by June. True monthly audience numbers were stable, around 1.1M.

• App Engagement: The ドスパラ app had a consistent monthly active user base, slightly decreasing from over 31K active users in January to about 24K in June.

• Ad Spend & Channels: Monthly ad spending saw a modest decline from January to June, with X as a leading channel in terms of impressions.

Dai Nippon Printing Co. Ltd

Dai Nippon Printing Co. Ltd is a leader in printing and digital solutions, with digital offerings including honto.jp and the honto電子書籍リーダー app.

• Audience Trends: Honto.jp's visits were relatively stable, with a slight uptick in June reaching above 4.8M. The monthly deduplicated audience hovered around 590K in June.

• App Engagement: The honto電子書籍リーダー app maintained a steady monthly user base, with active users slightly increasing to around 26K by June.

• Ad Spend & Channels: Monthly ad spending peaked in June at over $130K, with Instagram delivering the highest impressions.

Conclusion

The Q2 2024 data reveals distinct trends for Epson, Thirdwave Group, and Dai Nippon Printing Co. Ltd. While web platforms dominate in terms of audience reach, app engagements remain crucial. Sensor Tower's cross-referenced insights provide a comprehensive view, essential for brands navigating the evolving landscape of the Computers & Consumer Electronics sector. For decision-makers, these metrics underscore the strategic value of Sensor Tower's consolidated data in optimizing marketing and operational strategies across platforms.

By leveraging our detailed analytics, businesses can make informed decisions that drive growth and enhance competitive advantage in Japan's dynamic market.