Leading Brands in Japan's Computers & Consumer Electronics Category: Q2 2024 Analysis

Introduction

In the ever-evolving landscape of computers and consumer electronics in Japan, several brands have emerged as leaders in Q2 2024. This article delves into the performance of Epson, Thirdwave Group, and Dai Nippon Printing Co. Ltd., examining their digital presence across websites and apps. Sensor Tower's comprehensive data highlights trends from Q1 to Q2 2024, offering insights into audience engagement, app usage, and advertising strategies.

Epson

Epson's digital footprint is defined by its website, epson.com, and the Epson iPrint app.

• Audience Trends: From Q1 to Q2 2024, epson.com experienced fluctuations in monthly visits, peaking in March with approximately 10M visits, before dropping to around 5.9M in June. The site’s monthly true audience remained stable above 2.5M throughout the quarter, indicating consistent interest despite visit variations.

• App Engagement: The Epson iPrint app maintained a steady monthly active user base, with users hovering near 1.6M in June, slightly decreasing from earlier months. This suggests a strong mobile presence.

• Ad Spend & Channels: Epson's monthly advertising expenditure decreased significantly over the quarter, from over $370K in January to below $50K in June. YouTube was a dominant channel, delivering the majority of impressions.

Thirdwave Group

Thirdwave Group is prominently represented by its website, dospara.co.jp, and the ドスパラ app.

• Audience Trends: The website maintained a robust monthly visit count, averaging about 9.5M in June. The monthly true audience remained above 1.2M, with web-only visitors constituting the majority.

• App Engagement: The ドスパラ app experienced a gradual decline in active users, ending June with just over 22K monthly active users. The app's engagement is notably less than the web presence.

• Ad Spend & Channels: Thirdwave's monthly ad spend was consistent, peaking at over $320K in January. X and YouTube were primary channels, with X delivering substantial impressions.

Dai Nippon Printing Co. Ltd

Dai Nippon Printing Co. Ltd's digital presence is marked by honto.jp and the honto電子書籍リーダー app.

• Audience Trends: The website honto.jp maintained steady monthly visits, with a notable peak in March at approximately 7.1M. The monthly true audience decreased in June, settling just below 640K.

• App Engagement: The honto電子書籍リーダー app showed stable growth, peaking at over 200K monthly active users in May, before a slight decline in June.

• Ad Spend & Channels: Monthly ad spend increased to over $139K in June, with TikTok and Instagram driving significant impressions. This indicates a strategic focus on social media platforms.

Conclusion

The analysis of these leading brands underscores the dynamic nature of Japan's computers and consumer electronics sector. Sensor Tower's extensive data provides invaluable insights into cross-platform user behavior, revealing how each brand navigates the digital landscape. With tools like Web Insights, Pathmatics, and App Performance Insights, businesses can gain a competitive edge by understanding their audience more deeply and optimizing their digital strategies accordingly. Sensor Tower's consolidated data offers unique advantages for decision-makers, enabling them to make informed strategic decisions in a rapidly changing market.