Leading Antivirus & Security Brands in Q2 2024: An Analysis

Introduction

In the competitive landscape of antivirus and security solutions, brands like NordVPN, Express VPN International Ltd., and LastPass stand out with significant monthly deduplicated audiences across their websites and apps. Leveraging Sensor Tower's comprehensive data, we delve into the performance and trends of these leading brands from Q1 to Q2 2024.

NordVPN

NordVPN's digital presence is robust, featuring the websites nordvpn.com and nordpass.com, along with the NordVPN: VPN Fast & Secure app.

• Audience Trends: Both websites displayed notable growth in Q2 2024. Nordvpn.com saw visits rise from over 7.2M in April to nearly 8.4M in June. Meanwhile, nordpass.com experienced a significant spike, with visits surging to over 1.3M by June. Combined, these websites consistently outperformed the app in terms of web-only visitors.

• App Engagement: The app maintained a steady increase in monthly active users, reaching approximately 2.6M by June, indicating a strong mobile presence.

• Ad Spend & Channels: NordVPN's monthly advertising spend showed fluctuations, with a notable decline in April but rebounding to around $840K in June. OTT and desktop display channels were significant, contributing to substantial impressions.

Express VPN International Ltd.

Express VPN's digital footprint is anchored by its website expressvpn.com and the ExpressVPN: Ultra Secure VPN app.

• Audience Trends: Expressvpn.com witnessed a steady climb in unique visits, surpassing 2.8M by June. The true monthly audience remained stable, hovering around 7.6M in June, with a balanced distribution between web and app visitors.

• App Engagement: The app's monthly active user base showed a gradual decline, dropping to approximately 850K by June, suggesting a potential shift in user preference towards web usage.

• Ad Spend & Channels: Monthly advertising expenditure remained relatively low, peaking at about $69K in May. Desktop display was the dominant channel, accounting for the majority of impressions.

LastPass

LastPass is prominently represented by its website lastpass.com and the LastPass Password Manager app.

• Audience Trends: Lastpass.com exhibited strong growth, with visits peaking at over 12M in May. The true monthly audience increased steadily, reaching over 5.1M by June, with a significant number of web-only visitors.

• App Engagement: The app's monthly active user count decreased slightly, settling around 550K in June, highlighting a preference for web interactions.

• Ad Spend & Channels: Monthly ad spend was modest, with a peak in February at approximately $42K. LinkedIn was a key channel, producing the most impressions.

Conclusion

The antivirus and security sector continues to thrive with brands like NordVPN, Express VPN International Ltd., and LastPass leading the charge. Sensor Tower's unparalleled data offerings provide critical insights into cross-platform user behavior, allowing these brands to optimize their digital strategies effectively. Discover more about these insights through Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.