Leading Brands in the U.S. Antivirus & Security Category: Q2 2024 Overview

Introduction

In Q2 2024, the Antivirus & Security category experienced notable activity among top brands like NordVPN, Express VPN International Ltd., and LastPass. These companies have maintained substantial monthly true audience numbers across their websites and apps. Sensor Tower's comprehensive data offerings provide deep insights into these trends, showcasing the power of cross-referencing web, app, and advertising data.

NordVPN

NordVPN is renowned for its robust digital security solutions, prominently featuring its websites, nordvpn.com and nordpass.com, along with the NordVPN: VPN Fast & Secure app.

• Audience Trends: From Q1 to Q2 2024, both websites experienced growth. Nordvpn.com saw monthly visits rise from approximately 8.5M to over 9.3M, while nordpass.com increased from about 2.3M to nearly 3.8M. The combined monthly true audience across platforms remained stable above 8M.

• App Engagement: The NordVPN app maintained strong engagement, with monthly active users climbing from around 6.2M to over 6.8M by June.

• Ad Spend & Channels: NordVPN's monthly advertising spend varied, peaking in January at over $1.1M with significant impressions through OTT and desktop video channels.

Express VPN International Ltd.

ExpressVPN is a leader in online privacy and security, with a digital footprint centered on expressvpn.com and the ExpressVPN: Ultra Secure VPN app.

• Audience Trends: The website visits showed fluctuations, peaking in March at about 21.7M and again in June at approximately 21.4M. Monthly true audience numbers remained stable, hovering around 7.7M.

• App Engagement: The app's monthly active users saw a notable increase in March to over 5.6M but slightly decreased to just under 5M by June.

• Ad Spend & Channels: ExpressVPN's monthly ad expenditure was minimal, with sporadic spending primarily on TikTok and minimal impressions in other channels.

LastPass

LastPass offers a highly regarded password management solution, represented by lastpass.com and the LastPass Password Manager app.

• Audience Trends: From Q1 to Q2 2024, lastpass.com visits increased significantly, reaching over 12.3M in May. The monthly true audience consistently exceeded 4.5M, with a noticeable rise in app-only visitors.

• App Engagement: The app saw stable growth in monthly active users, surpassing 4.1M by June.

• Ad Spend & Channels: LastPass's monthly ad spending was focused on LinkedIn and Facebook, with impressions peaking in January.

Conclusion

The Antivirus & Security category in the U.S. continues to be dynamic, with NordVPN, ExpressVPN, and LastPass leading the charge. Sensor Tower's unique cross-platform insights reveal the nuanced trends and behaviors of these brands, underscoring the critical role of comprehensive data analysis in understanding the digital landscape. Sensor Tower's analytics provide decision-makers with unparalleled advantages, ensuring strategic alignment with market trends.

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