Leading Brands in US Computers & Consumer Electronics: Q2 2024 Analysis

Introduction

In the ever-evolving landscape of the Computers & Consumer Electronics category, several brands have emerged as leaders in the US market during Q2 2024. This analysis highlights the performance and trends of Life360, Best Buy Co., Inc., and Hewlett-Packard (HP) across their websites and apps. Sensor Tower’s comprehensive data provides unique insights into cross-platform user behavior, monthly deduplicated audiences, and advertising efforts.

Life360

Life360 is renowned for its family safety services, leveraging technology to keep families connected and secure. Its digital presence includes its website, life360.com, and the Life360: Stay Connected & Safe app.

• Audience Trends: The monthly deduplicated audience for Life360 remained stable, hovering above 52M from Q1 to Q2 2024. The app consistently dominated with over 51M app-only visitors monthly, while web-only visitors varied between 140K and 230K.

• App Engagement: The app saw steady growth in monthly active users, starting at 32M in January and rising to 35M by June, reflecting a strong mobile preference among users.

• Ad Spend & Channels: Life360’s monthly advertising spend fluctuated, peaking at over $260K in January. OTT channels were a significant focus, delivering substantial impressions early in the year.

Best Buy Co., Inc.

Best Buy is a leading provider of technology products, services, and solutions, known for its innovation in retail. Its digital strategy is evident through its website, bestbuy.com, and the Best Buy: Tech drops & deals app.

• Audience Trends: Best Buy experienced a stable monthly deduplicated audience of around 38M. The web platform consistently attracted over 30M web-only visitors monthly, showcasing a robust online presence.

• App Engagement: The app maintained a steady monthly active user base, fluctuating around 1.4M to 1.6M throughout the first half of 2024.

• Ad Spend & Channels: Monthly advertising expenditure saw significant growth, reaching nearly $9M in June, with Facebook and Instagram as leading platforms for impressions.

Hewlett-Packard (HP)

HP is a global leader in personal computing and printing, known for its innovation and sustainability efforts. Its online footprint spans its website, hp.com, and the HP Smart app.

• Audience Trends: The monthly deduplicated audience for HP hovered around 15M, with a balanced distribution between web-only and app-only visitors.

• App Engagement: HP Smart app's monthly active user count remained relatively stable, fluctuating around 4.5M throughout the period.

• Ad Spend & Channels: HP’s monthly ad spend peaked at over $3.7M in April, with a strong presence on Instagram and OTT channels.

Conclusion

The Q2 2024 analysis of leading brands in the Computers & Consumer Electronics category reveals distinct strategies and trends. Life360’s focus on mobile engagement, Best Buy’s robust web presence, and HP’s balanced audience distribution highlight the diverse approaches in the industry. Sensor Tower’s unparalleled data offers critical insights into these cross-platform dynamics, empowering brands to refine and enhance their digital strategies.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.