Leading Brands in Consumer Finance: Q2 2024 Performance Overview

Introduction

In Q2 2024, the Consumer Finance category in the United States witnessed significant digital engagement across websites and apps. Leading brands such as JPMorgan Chase & Co., Capital One, and Venmo were at the forefront, leveraging their digital platforms to maintain robust monthly user interactions. Sensor Tower's comprehensive data provides unique insights into the cross-platform user behaviors that drive these brands' success. This article explores their performance from Q1 to Q2 2024, highlighting key trends and insights.

JPMorgan Chase & Co.

JPMorgan Chase & Co. maintains a formidable digital presence through its website, chase.com, and the Chase Mobile: Bank & Invest app.

• Audience Trends: The monthly true audience for Chase remained stable, consistently above 55M throughout the quarter. Both web and app visitors were balanced, with app-only visitors slightly dominating.

• App Engagement: The Chase Mobile app demonstrated steady growth, with monthly active users increasing from 42M to nearly 45M by June.

• Ad Spend & Channels: Monthly ad spend varied, peaking in March, with OTT and desktop video being key channels contributing to substantial impressions.

Capital One

Capital One's digital ecosystem includes its website, capitalone.com, and the Capital One Mobile app.

• Audience Trends: Monthly true audience figures hovered between 53M and 55M. The app-only audience showed a slight increase, indicating a growing preference for mobile interactions.

• App Engagement: The app saw consistent user engagement, with monthly active users consistently above 39M.

• Ad Spend & Channels: Capital One's monthly ad spend increased steadily, peaking in June, with OTT being a dominant channel delivering high impressions.

Venmo

Venmo, a leader in mobile payments, operates through its website, venmo.com, and the Venmo app.

• Audience Trends: Venmo's monthly true audience remained robust, exceeding 45M consistently. The app audience was dominant, reflecting the mobile-centric nature of the service.

• App Engagement: The Venmo app maintained strong user engagement, with monthly active users surpassing 44M.

• Ad Spend & Channels: Monthly ad spend showed an upward trend, with significant investments in Snapchat and TikTok channels, driving high engagement.

Conclusion

The Consumer Finance sector in Q2 2024 showcased robust digital engagement, with JPMorgan Chase & Co., Capital One, and Venmo leading the charge. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' strategies across web and app platforms, highlighting the critical role of mobile interactions and strategic advertising. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings. These resources equip decision-makers with the tools needed to navigate the evolving digital landscape effectively.