Leading Brands in the US Coupons & Rebates Category: Q2 2024 Insights

In the bustling Coupons & Rebates category, several brands have made significant strides in Q2 2024. This article delves into the performance of Fetch Rewards, Inc., Groupon, and Upside Services, Inc., examining their web and app presence, user engagement, and advertising strategies. Sensor Tower's comprehensive data provides a detailed look at these trends, highlighting the unique capabilities of our Web Insights, App Performance Insights, and Pathmatics offerings.

Fetch Rewards, Inc.

Digital Presence:Fetch Rewards operates through its website, fetch.com, and its application, Fetch: America’s Rewards App.

• Audience Trends: The website saw a fluctuating trend in unique visits, from around 465K in April to 418K in June. Meanwhile, the monthly deduplicated audience remained steady, hovering above 21M throughout the quarter.

• App Engagement: The app maintained a consistent growth in monthly active users, reaching approximately 8.4M by June, indicating strong mobile engagement.

• Ad Spend & Channels: Monthly advertising spend increased significantly in June, with total impressions nearing 19.7M. Key channels included Facebook and TikTok, showing a notable rise in ad spend and impressions.

Groupon

Digital Presence:Groupon's digital footprint includes its website, groupon.com, and the app, Groupon - Local Deals Near Me.

• Audience Trends: The website experienced a robust increase in traffic, with unique visits growing from 7.9M in April to over 9.3M in June. The monthly deduplicated audience surpassed 14M by the end of the quarter.

• App Engagement: The app's monthly active users rose steadily, reaching close to 1.9M in June, reflecting strong consumer interest in mobile deals.

• Ad Spend & Channels: Groupon's advertising efforts were substantial, with a peak monthly spend in May and impressions exceeding 283M. Facebook remained the dominant channel, contributing significantly to their reach.

Upside Services, Inc.

Digital Presence:Upside Services operates through its website, upside.com, and its app, Upside: Earn Cash Back on Fuel.

• Audience Trends: The website's unique visits showed a slight decline, from 233K in April to 165K in June. However, the monthly deduplicated audience remained above 9.5M throughout the quarter.

• App Engagement: The app saw a peak in monthly active users in May, with over 5.3M, before stabilizing in June.

• Ad Spend & Channels: Monthly advertising spend increased each month, with June reaching over $866K and impressions nearing 96M. Snapchat and OTT channels played a significant role in their strategy, driving high engagement.

Conclusion

The Coupons & Rebates category in Q2 2024 showcased dynamic trends across leading brands, with Fetch Rewards, Groupon, and Upside Services demonstrating varied strategies in audience engagement and advertising. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view of these cross-platform behaviors, essential for understanding market dynamics and consumer preferences. By leveraging our insights, decision-makers can gain a competitive edge and drive strategic growth.