Leading Brands in the US Experiences & Events Category: Q2 2024 Insights

As the Experiences & Events category continues to thrive in the United States, leading brands such as Ticketmaster, Eventbrite, and StubHub are making significant strides. Sensor Tower's comprehensive data provides an in-depth look into their performances from Q1 to Q2 2024, highlighting trends across web and app platforms.

Ticketmaster

Ticketmaster, a powerhouse in ticket sales, showcases a robust digital presence through its website ticketmaster.com and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: Monthly website visits remained strong, peaking in March at over 270M before stabilizing around 260M by June. The monthly true audience consistently stayed above 40M, with a notable increase in app-only visitors reaching over 11M by June.

• App Engagement: Monthly active users on the app showed a steady rise, from 14.8M in January to over 19.2M by June, reflecting an increasing preference for mobile access.

• Ad Spend & Channels: Ticketmaster's monthly advertising spend saw fluctuations, with a high of approximately $4.3M in January. Facebook and Instagram were primary channels, delivering substantial impressions, while OTT platforms contributed significantly in May.

Eventbrite

Eventbrite, known for its event management and ticketing services, maintains a strong digital footprint through its website eventbrite.com and the Eventbrite app.

• Audience Trends: The website maintained a steady increase in monthly visits, reaching over 110M by June. Monthly true audience figures hovered around 22M, with a balanced distribution between app and web users.

• App Engagement: Monthly active users on the Eventbrite app grew from 5M in January to over 6M by June, indicating a stable rise in mobile engagement.

• Ad Spend & Channels: Eventbrite's monthly advertising spend gradually increased, peaking around $750K in March. Facebook and Instagram were key channels, while LinkedIn also played a significant role, especially in May.

StubHub

StubHub, a leader in ticket resale, is highlighted by its website stubhub.com and the StubHub: Event Tickets app.

• Audience Trends: Monthly website visits showed a consistent upward trend, hitting 120M by June. The monthly true audience exceeded 19M, with web users forming the majority.

• App Engagement: The app's monthly active user base peaked at 3M in May before settling at 2.8M in June, showcasing a strong mobile presence.

• Ad Spend & Channels: StubHub's advertising strategy was dynamic, with monthly spend surging to over $1.3M in June. Facebook and Instagram were dominant channels, contributing to significant impressions.

Conclusion

The Q2 2024 data underscores the dynamic landscape of the Experiences & Events category in the US. Ticketmaster, Eventbrite, and StubHub continue to leverage their digital platforms effectively. Sensor Tower's unparalleled insights provide a detailed view of their cross-platform performances. For more granular data, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics. This comprehensive data offers unique advantages for decision-makers, ensuring informed strategic planning and investment decisions across the industry.