Leading Brands in US Food & Dining Services: Q2 2024 Analysis

Introduction

In the competitive landscape of the Food & Dining Services category, certain brands have emerged as leaders in the US, boasting significant monthly deduplicated audiences across their websites and apps. This article delves into the performance of DoorDash, McDonald's, and Starbucks from Q1 to Q2 2024, using Sensor Tower's comprehensive data suite to provide insights into their audience trends, app engagement, and advertising strategies.

DoorDash: Delivering Digital Success

DoorDash maintains a robust digital presence with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: The monthly deduplicated audience for DoorDash remained stable, averaging above 53M throughout Q2 2024. The web presence saw visits ranging from 120M to 129M monthly, with unique visits hovering around 8.3M to 8.9M. The app-only audience consistently exceeded 37M.

• App Engagement: Monthly active users for the app stayed strong, peaking at over 40M in March and stabilizing around 39M by June.

• Ad Spend & Channels: DoorDash increased its monthly advertising spend significantly, reaching over $21M in June. Instagram and OTT channels saw notable spikes in impressions, with Instagram peaking at over 324M impressions.

McDonald's: Consistent Engagement

McDonald's leverages its website, mcdonalds.com, and the McDonald's app to engage its audience.

• Audience Trends: The monthly deduplicated audience for McDonald's grew steadily, surpassing 50M by June. Web visits ranged between 7.5M and 11.6M monthly, with the app-only audience consistently above 40M.

• App Engagement: Monthly active users on the McDonald's app increased from 19M in January to over 21M in May, before slightly decreasing in June.

• Ad Spend & Channels: McDonald's maintained a high monthly ad spend, with over $24M in April. OTT and Facebook were primary channels, with OTT reaching more than 180M impressions in May.

Starbucks: Brewing Connections

Starbucks connects with its audience via starbucks.com and the Starbucks app.

• Audience Trends: Starbucks' monthly deduplicated audience remained above 35M throughout Q2 2024. Website visits were stable, with unique visits around 4M to 4.7M monthly.

• App Engagement: The app saw stable engagement, with monthly active users peaking at 9.3M in May.

• Ad Spend & Channels: Starbucks' monthly ad spend was dynamic, with a significant peak in February at over $24M. Instagram and OTT were key channels, with Instagram reaching over 577M impressions in June.

Conclusion

Through Sensor Tower's unparalleled data insights, it is evident that DoorDash, McDonald's, and Starbucks are leading the Food & Dining Services category with strong digital engagement and strategic advertising. By leveraging both web and app platforms, these brands effectively capture and retain their audiences across the US market.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings. These tools provide decision-makers with unique advantages in understanding and optimizing digital strategies.