Leading Brands in US Food Delivery Services: Q2 2024 Analysis

Introduction

In the rapidly evolving food delivery market, three brands stand out as leaders in the United States for Q2 2024: DoorDash, Instacart, and UberEATS. Using Sensor Tower's unparalleled data insights, we explore the performance and trends of these companies across their websites and apps, highlighting their audience reach and advertising strategies.

DoorDash for Customers

DoorDash's digital presence encompasses its website, doordash.com, and its app, DoorDash - Food Delivery.

• Audience Trends: The monthly deduplicated audience for DoorDash remained stable, consistently above 53M throughout Q2 2024. The website saw fluctuations, peaking in May with over 25M visits. The app maintained a robust presence with monthly active users hovering around 39M, indicating a strong preference for mobile engagement.

• App Engagement: The DoorDash app demonstrated steady monthly active users, with a slight dip in June to just under 40M. This reflects sustained interest in the mobile platform.

• Ad Spend & Channels: Monthly advertising expenditure surged in June, reaching over $20M, with significant impressions exceeding 2B. Key channels included Facebook and OTT, the latter seeing a notable jump in spend and impressions.

Instacart for Customers

Instacart's offerings are available via instacart.com and the Instacart: Groceries & Food app.

• Audience Trends: Instacart's web presence experienced a rise in June, with visits surpassing 142M. The monthly deduplicated audience remained consistently around 28M, with a balance between web and app users.

• App Engagement: The app maintained steady engagement, with monthly active users fluctuating slightly but staying near 4.5M.

• Ad Spend & Channels: June saw increased ad spending, over $8M, with impressions nearing 713M. OTT and YouTube were prominent channels, showcasing Instacart's diverse advertising strategies.

UberEATS for Customers

UberEATS is accessible via ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: The website's unique visits remained stable, averaging around 5.5M. The monthly deduplicated audience showed a slight increase in June, reaching over 26M.

• App Engagement: The app maintained a strong user base, with monthly active users consistently over 31M.

• Ad Spend & Channels: UberEATS ramped up its advertising efforts in June, spending over $11M with impressions exceeding 1.35B. TikTok and Snapchat were key channels, with substantial spend and engagement.

Conclusion

DoorDash, Instacart, and UberEATS continue to dominate the US food delivery landscape, each employing distinct strategies to engage users across web and mobile platforms. Sensor Tower's comprehensive data insights provide a unique lens into these brands' cross-platform user behaviors, highlighting the critical role of digital advertising in expanding their reach. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings. This data empowers decision-makers with the tools necessary to strategize effectively in this competitive market.