Leading Brands in Generative AI: Q2 2024 Insights

As the Generative AI category continues to evolve, several leading brands have distinguished themselves with significant digital presence and audience engagement. In this article, we explore the performance of ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI, focusing on their audience trends, app engagement, and advertising strategies from Q1 to Q2 2024. Sensor Tower's comprehensive data provides the foundation for these insights, offering unparalleled cross-referencing of web, app, and advertising data.

ChatGPT

ChatGPT's digital footprint is substantial, with a strong presence on both chatgpt.com and openai.com, as well as the ChatGPT app.

• Audience Trends: From Q1 to Q2 2024, chatgpt.com consistently attracted a monthly deduplicated audience exceeding 40M. Visits per unique visitor remained high, indicating deep engagement. Openai.com also maintained a robust audience, with visits peaking in May at over 73M.

• App Engagement: The ChatGPT app saw a steady increase in monthly active users, surpassing 20M by June, reflecting growing mobile engagement.

• Ad Spend & Channels: ChatGPT's advertising efforts were minimal, with a notable spike in March on platforms like Instagram and TikTok, resulting in monthly impressions just below 50K.

Adobe Acrobat & Document Cloud

Adobe's digital services are accessible via acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: Acrobat.adobe.com maintained a stable monthly deduplicated audience consistently above 40M. A balanced split between web visitors and app users was observed.

• App Engagement: The app maintained over 10M monthly active users, showcasing steady user interaction.

• Ad Spend & Channels: Adobe's diverse advertising strategy included significant spending across platforms like YouTube and Instagram, with monthly impressions frequently exceeding 1B.

Character.AI

Character.AI's presence is anchored by its website character.ai and the Character AI: Chat, Talk, Text app.

• Audience Trends: Character.ai experienced a remarkable increase in visits, reaching over 2.3B by June. The monthly deduplicated audience grew to more than 6M, indicating expanding interest.

• App Engagement: The app's monthly active users rose steadily, exceeding 4M by June, highlighting its growing popularity.

• Ad Spend & Channels: A significant surge in advertising occurred in June, with a focus on YouTube and TikTok, resulting in monthly impressions nearing 33M.

Conclusion

The Generative AI category continues to thrive, with ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI leading the charge. Sensor Tower's unique data capabilities offer vital insights into these brands' cross-platform strategies, highlighting trends in audience engagement and advertising. For more detailed web insights, explore our Web Insights offering, and for advertising data, visit Pathmatics. Monthly active user data is available through our App Performance Insights.

Stay tuned to Sensor Tower for more in-depth analysis of the digital landscape.