Leading Health & Wellness Brands in the U.S.: Q2 2024 Insights

As the Health & Wellness sector continues its upward trajectory, several key players are making significant strides in the digital space. This article delves into the performance of Mayo Clinic, Walgreens, and CVS, highlighting trends from Q1 to Q2 2024 based on Sensor Tower's comprehensive data.

Mayo Clinic

Mayo Clinic stands out with a robust digital presence, leveraging its websites and the Mayo Clinic App to reach a broad audience.

• Audience Trends:

  • mayo.edu: Monthly visits surged, peaking over 5.1M in June, while the monthly True Audience consistently exceeded 450K.

  • mayoclinic.org: Monthly visits remained stable between 70M-90M, with the monthly True Audience jumping significantly to over 26M in June.

  • mayoclinichealthsystem.org: Monthly visits hovered around 2M, with a monthly True Audience slightly above 1M in June.

• App Engagement: The Mayo Clinic App saw a resurgence in June, with monthly active users exceeding 150K, indicating heightened mobile engagement.

• Ad Spend & Channels: Monthly ad spend increased steadily, surpassing $1M by June, with significant impressions across OTT and Facebook channels.

Walgreens

Walgreens continues to dominate with its digital platforms, including walgreens.com and the Walgreens App.

• Audience Trends:

  • walgreens.com: Monthly visits consistently exceeded 100M, peaking in May with over 136M. The monthly True Audience remained robust, exceeding 25M.

• App Engagement: The Walgreens App maintained a strong monthly active user base, peaking at over 11M in May.

• Ad Spend & Channels: Monthly ad spend averaged around $7M, focusing on Facebook, Instagram, and OTT platforms for maximum reach.

CVS

CVS Health effectively leverages its cvs.com and CVS Health App for comprehensive user engagement.

• Audience Trends:

  • cvs.com: Monthly visits ranged between 110M-140M, with a slight dip in April. The monthly True Audience consistently stayed above 25M, peaking in June.

• App Engagement: The CVS Health App saw an increase in monthly active users, reaching over 10M in June.

• Ad Spend & Channels: CVS's monthly ad spend peaked in March at over $10M, with significant engagement through Facebook, Instagram, and YouTube channels.

Conclusion

The Health & Wellness sector remains dynamic, with Mayo Clinic, Walgreens, and CVS leading the charge in digital engagement. Sensor Tower's comprehensive insights into web, app, and advertising data provide unparalleled visibility into these brands' strategies, enabling them to effectively reach and engage their audiences. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.