Leading Brands in US Health & Wellness: Q2 2024 Analysis

Introduction

In Q2 2024, the Health & Wellness sector in the US demonstrated significant digital engagement. Among the leading brands, Walgreens, CVS, and Mayo Clinic emerged with substantial monthly deduplicated audiences across their websites and apps. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide an unparalleled view of these brands' cross-platform performances.

Walgreens

Walgreens maintained a robust digital presence through its website, walgreens.com, and the Walgreens app.

• Audience Trends: From Q1 to Q2 2024, walgreens.com experienced a notable surge in visits, peaking at 134M in May. The monthly deduplicated audience remained stable above 25M, maintaining a consistent balance between web and app users.

• App Engagement: The Walgreens app had over 3.2M monthly active users, showing slight fluctuations but overall stability.

• Ad Spend & Channels: Monthly ad spend was steady, hovering around $7M, with significant impressions via Facebook and YouTube, complemented by OTT services.

CVS

CVS's digital strategy is driven by its website, cvs.com, and the CVS Health app.

• Audience Trends: CVS.com saw a consistent audience, with visits exceeding 120M in June. The monthly deduplicated audience showed a slight increase, surpassing 26M by the end of Q2.

• App Engagement: The CVS Health app maintained a steady monthly active user base of around 3.2M, indicating a strong mobile presence.

• Ad Spend & Channels: Monthly ad expenditure peaked in March at over $10M, driven by high engagement on Instagram and YouTube, with significant OTT investments.

Mayo Clinic

Mayo Clinic's digital footprint includes its websites, mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and the Mayo Clinic app.

• Audience Trends: Mayo Clinic's websites saw varied performances, with mayoclinic.org achieving over 70M visits in June. The monthly deduplicated audience for all sites combined reached above 26M.

• App Engagement: The Mayo Clinic app, with over 35K monthly active users, remained stable but lagged behind the web platforms in user engagement.

• Ad Spend & Channels: Monthly ad spend increased steadily, reaching over $1M in June, with Facebook and OTT driving the majority of the impressions.

Conclusion

The Q2 2024 analysis highlights the dynamic digital strategies of Walgreens, CVS, and Mayo Clinic. Each brand successfully leveraged both web and mobile platforms to engage their audiences, supported by strategic advertising efforts across various channels. Sensor Tower's unmatched data capabilities continue to provide invaluable insights into these market leaders' cross-platform performances, offering unique advantages for decision-makers.