Leading Brands in the U.S. Home & Garden Shopping Category: A Q2 2024 Overview

Introduction

In the dynamic world of Home & Garden Shopping, several brands have emerged as leaders in the U.S. market during Q2 2024. Among these, Home Depot, Lowe's Home Centers, Inc., and Amazon Ring stand out with significant audience engagement across their websites and apps. This article delves into their performance trends from Q1 to Q2 2024, highlighting insights derived from Sensor Tower's comprehensive data offerings.

Home Depot

Digital Presence: Home Depot's digital ecosystem includes its website, homedepot.com, and the The Home Depot app.

• Audience Trends: From Q1 to Q2 2024, homedepot.com experienced a consistent increase in visits, peaking at over 526M in May. The monthly true audience reached above 58M by June, with a notable rise in web-only visitors.

• App Engagement: The Home Depot app saw a steady climb in monthly active users, surpassing 16.9M by June, reflecting a robust mobile presence.

• Ad Spend & Channels: Monthly advertising spend saw a significant uptick, reaching approximately $25.9M in May. Key channels included Facebook and OTT, delivering substantial impressions.

Lowe's Home Centers, Inc.

Digital Presence: Lowe's maintains its digital front through lowes.com and the Lowe's Home Improvement app.

• Audience Trends: Visits to lowes.com increased steadily, reaching nearly 320M in May. The monthly true audience peaked at over 43M during the same period, with a balanced web and app visitor base.

• App Engagement: Monthly active users on the Lowe's app grew to approximately 10.7M by May, showing strong mobile engagement.

• Ad Spend & Channels: Lowe's monthly advertising expenditure rose to about $18.2M in May, with Instagram and OTT being prominent channels.

Amazon Ring

Digital Presence: Amazon Ring operates through ring.com and the Ring - Always Home app.

• Audience Trends: Visits to ring.com showed fluctuations, with a peak of around 53M in May. The monthly true audience remained stable above 33M by June, dominated by app-only visitors.

• App Engagement: The Ring app maintained a strong user base, with monthly active users exceeding 31.7M in June, underscoring its mobile-centric audience.

• Ad Spend & Channels: Ring's monthly advertising efforts grew, with spend reaching over $2.5M in June. OTT was a key channel, driving significant impressions.

Conclusion

The Home & Garden Shopping category in the U.S. continues to thrive, with Home Depot, Lowe's, and Amazon Ring leading the charge. Sensor Tower's unparalleled data insights reveal their strategic digital engagements and advertising dynamics across web and app platforms. By leveraging Sensor Tower's comprehensive services, businesses can gain critical insights into cross-platform user behavior, ensuring a competitive edge in this vibrant market.