Leading US Insurance Brands in Q2 2024: A Sensor Tower Analysis

Introduction

The insurance sector in the US has witnessed substantial digital engagement in Q2 2024. Prominent players like Progressive, GEICO, and Kaiser Permanente continue to lead with their dynamic online presences across websites and mobile apps. This article explores the performance and trends of these brands, leveraging Sensor Tower’s unparalleled data insights.

Progressive Mobile App

Progressive's digital ecosystem includes its website, progressive.com, and the Progressive app.

• Audience Trends: From Q1 to Q2 2024, progressive.com experienced a steady increase in visits, peaking at over 61M in June. The monthly deduplicated audience consistently stayed above 14M, with web and app visitors showing a balanced distribution.

• App Engagement: The Progressive app saw a gradual rise in monthly active users, reaching over 5M by June. This indicates a strong user base on mobile platforms.

• Ad Spend & Channels: Notably, Progressive maintained a $0 monthly ad spend throughout the period, focusing on organic growth through its digital platforms.

GEICO Mobile App

GEICO's digital reach is anchored by geico.com and the GEICO Mobile - Car Insurance app.

• Audience Trends: Geico.com saw visits increase to over 54M by June, with a monthly deduplicated audience close to 10M. The web presence slightly overshadowed app engagement, indicating a stronger web preference.

• App Engagement: The app maintained a steady monthly active user base, hovering around 2.5M throughout Q2.

• Ad Spend & Channels: GEICO ramped up its monthly ad spend significantly in May and June, exceeding $1.4M, with a focus on OTT and Snapchat, yielding high impressions.

Kaiser Permanente

Kaiser Permanente's online strategy includes kaiserpermanente.org and kaiserpermanentejobs.org, along with the Kaiser Permanente app.

• Audience Trends: The main site saw visits rise to over 66M in June, with a monthly deduplicated audience nearing 6.7M. The jobs site also experienced growth, with visits reaching over 1.3M.

• App Engagement: The app's monthly active users showed a slight decline, settling at around 730K by June, reflecting a modest shift in user engagement.

• Ad Spend & Channels: Kaiser Permanente increased its monthly ad spend significantly in June, surpassing $2.7M, with substantial impressions across YouTube and Facebook.

Conclusion

The insurance sector's digital landscape in Q2 2024 underscores the robust presence of Progressive, GEICO, and Kaiser Permanente. Sensor Tower’s comprehensive data insights reveal nuanced trends across web and mobile platforms, emphasizing the importance of cross-platform strategies. As these brands continue to innovate, their digital trajectories will be pivotal in shaping the industry's future.

Sensor Tower remains unmatched in providing detailed insights into cross-platform user behavior, offering critical data through Web Insights, App Performance Insights, and Pathmatics.