Leading Brands in Investing & Financial Management: Q2 2024 Analysis

Introduction

In the ever-evolving landscape of investing and financial management, three brands have emerged as leaders in the United States during Q2 2024: Fidelity, Coinbase, Inc., and Robinhood Markets, Inc. This article explores their performance, audience trends, and advertising strategies, leveraging comprehensive data provided by Sensor Tower. Our unique insights offer a cross-referenced view of web, app, and advertising data, available through our Web Insights, Pathmatics, and App Performance Insights.

Fidelity

Fidelity is renowned for its comprehensive investment solutions and robust digital presence, with its website, fidelity.com, and the Fidelity Investments app.

• Audience Trends: From Q1 to Q2 2024, Fidelity.com maintained a stable visit pattern, with visits per unique visitor ranging from 16 to 19. The monthly true audience consistently hovered above 13M, showing a balanced distribution between app-only and web-only visitors.

• App Engagement: The Fidelity Investments app experienced a steady increase in monthly active users, reaching approximately 7.6M by June, indicating strong mobile engagement.

• Ad Spend & Channels: Fidelity's monthly ad spend showed a declining trend from over $5.7M to around $4.4M by June, with Instagram and Facebook being prominent channels. Impressions remained substantial, exceeding 500M monthly.

Coinbase, Inc.

Coinbase, a leader in cryptocurrency exchange, operates coinbase.com and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Coinbase.com saw fluctuating visits, peaking in March with over 16M unique visits. The monthly true audience exceeded 19M in March, driven by both web and app users.

• App Engagement: Active users on the Coinbase app peaked in March at over 15M, before stabilizing around 10M by June.

• Ad Spend & Channels: Monthly advertising spend varied, with a significant spike in April exceeding $1.4M. Channels like YouTube and LinkedIn were utilized effectively, delivering impressions over 100M monthly.

Robinhood Markets, Inc.

Robinhood, known for democratizing finance, offers robinhood.com and the Robinhood: Trade BTC, SOL, ETH app.

• Audience Trends: Robinhood.com showed a consistent increase in visits, surpassing 3.8M unique visits in June. The monthly true audience remained stable above 8M.

• App Engagement: The Robinhood app maintained a strong monthly active user base, with active users consistently around 20M throughout the quarter.

• Ad Spend & Channels: Robinhood's advertising strategy was aggressive, with monthly spending peaking at over $16M in April. Facebook and TikTok were key channels, with impressions reaching over 1B monthly.

Conclusion

Fidelity, Coinbase, and Robinhood have demonstrated strong digital strategies in Q2 2024, each excelling in various aspects of audience engagement and advertising. Sensor Tower's unparalleled data insights provide a comprehensive understanding of their cross-platform performance, crucial for stakeholders and competitors alike. Our consolidated data offers unique advantages for decision-makers, ensuring informed strategic planning and competitive edge. Explore our offerings through Web Insights, Pathmatics, and App Performance Insights to unlock the potential of your business strategies.