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In Q2 2024, the Music & Podcasts category in the United States witnessed significant activity from industry leaders such as Spotify, YouTube Music, and Pandora Media. These platforms continue to dominate the space with their extensive reach across both web and mobile platforms. This article delves into their performance trends, informed by the comprehensive data provided by Sensor Tower.
Spotify continues to maintain a robust digital presence with its website, spotify.com, and the Spotify: Music and Podcasts app.
Audience Trends: From Q1 to Q2 2024, spotify.com experienced a gradual decline in visits, starting from over 1.1B in January to slightly above 1B in June. Unique visits remained stable around 24M monthly. The monthly true audience consistently hovered above 106M.
App Engagement: The app's monthly active users showed slight fluctuations, staying close to 98M, indicating a stable mobile user base.
Ad Spend & Channels: Monthly ad expenditure varied, with a notable peak in March at over $6.7M, driven by Instagram and Snapchat channels. Monthly impressions peaked at nearly 1B in the same month.
YouTube Music's digital footprint includes music.youtube.com and the YouTube Music app.
Audience Trends: The website saw an increase in visits, reaching over 1B by May. Unique visits steadily rose, peaking at around 9.8M. The monthly true audience approached 49M by the end of Q2.
App Engagement: The app's monthly active users grew from about 41M in January to over 43M in June, reflecting a gradual increase in mobile engagement.
Ad Spend & Channels: YouTube Music's advertising spend was minimal, with activity primarily on Instagram, peaking in January with just under $7K.
Pandora Media leverages pandora.com and the Pandora: Music & Podcasts app.
Audience Trends: Visits to pandora.com showed growth, peaking at over 1.2B in April. Unique visits remained around 7.8M monthly. The monthly true audience was stable, closing Q2 at over 44M.
App Engagement: The app's monthly active user base saw a peak in March at about 43M, maintaining a robust presence throughout the quarter.
Ad Spend & Channels: Pandora's advertising efforts focused on Snapchat, with monthly expenditures reaching over $350K in April, delivering significant impressions.
Sensor Tower's comprehensive data highlights the dynamic performance of these leading brands in the Music & Podcasts category. By offering unique insights across web, app, and advertising platforms, Sensor Tower remains an essential tool for understanding cross-platform user behavior. Explore Sensor Tower's offerings like Web Insights, Pathmatics, and App Performance Insights to gain a competitive edge in digital analytics.