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The online betting and real money gambling industry in the United States has experienced significant growth and transformation, particularly from Q1 to Q2 2024. This article examines the performance and trends of three leading brands: DraftKings Daily Fantasy Sports, PrizePicks, and Sleeper (Blitz Studios, Inc.). Leveraging comprehensive data from Sensor Tower, we delve into the web and app presence, audience trends, and advertising strategies of these brands.
DraftKings, accessible both on draftkings.com and the DraftKings Fantasy Sports app, continues to be a pivotal player in the market.
Audience Trends: DraftKings’ monthly true audience remained stable above 2.7M from April to June 2024, with web-only visitors consistently outnumbering app-only visitors. The website experienced a peak in visits per unique visitor in May, indicating increased engagement.
App Engagement: The app saw a decline in monthly active users from 1.2M in January to approximately 680K in June, suggesting a user preference shift toward the web platform.
Ad Spend & Channels: Monthly ad spend fluctuated, with a notable spike in April driven mainly by TikTok ads, which delivered substantial impressions.
PrizePicks, available via prizepicks.com and the PrizePicks - Fantasy Sports app, has shown intriguing trends.
Audience Trends: The monthly true audience decreased from 3.7M in January to just over 2M in June. The web platform saw a sharp increase in visits per unique visitor, peaking at 75 in May.
App Engagement: Monthly active users on the app dropped from 2.6M in January to about 1.6M in June, aligning with the overall audience decline.
Ad Spend & Channels: PrizePicks’ monthly ad spend was highest in January, predominantly through OTT channels, which contributed to vast impressions.
Sleeper, accessible on sleeper.com and the Sleeper - Fantasy Sports app, has maintained a steady presence.
Audience Trends: The monthly true audience stayed stable around 1.8M from April to June. The website experienced a significant surge in unique visits in May.
App Engagement: The app's monthly active users remained consistent, hovering around 1.6M from March to June, indicating a loyal user base.
Ad Spend & Channels: Monthly ad spend was highest in February, with X and TikTok channels delivering the most impressions.
In Q2 2024, DraftKings, PrizePicks, and Sleeper each demonstrated unique trends in audience engagement and advertising strategies. Sensor Tower’s unparalleled data insights reveal critical cross-platform user behaviors, aiding these brands in navigating the dynamic online betting landscape. For businesses seeking detailed insights, Sensor Tower provides comprehensive web, app, and advertising data through offerings like Web Insights, Pathmatics, and App Performance Insights.