Leading Brands in US Online Betting & Real Money Gambling: Q2 2024 Overview

In the bustling world of online betting and real money gambling, several brands have emerged as leaders in the US market. This article delves into the performance and trends of three significant players: DraftKings Daily Fantasy Sports, PrizePicks, and Sleeper (Blitz Studios, Inc.) during Q1 and Q2 2024. Sensor Tower's comprehensive data insights have been indispensable in analyzing these trends, offering unparalleled insights into cross-platform user behavior.

DraftKings Daily Fantasy Sports

DraftKings is renowned for its innovative fantasy sports offerings, maintaining a robust digital presence through its website, draftkings.com, and the DraftKings Fantasy Sports app.

• Audience Trends: From Q1 to Q2 2024, draftkings.com experienced fluctuating visits, peaking in January at over 134M and stabilizing at around 50M by June. The monthly deduplicated audience remained stable above 3.5M throughout the quarter.

• App Engagement: The app's monthly active users hovered around 1.1M, with a slight increase observed in April.

• Ad Spend & Channels: DraftKings' monthly advertising spend varied, with notable peaks in January and April, driven by TikTok and OTT channels. Impressions exceeded 22M in January alone.

PrizePicks

PrizePicks stands out with its unique fantasy sports platform, accessible through prizepicks.com and the PrizePicks - Fantasy Sports app.

• Audience Trends: The website experienced a decline in unique visits, dropping from over 3.7M in January to around 2M by June. The monthly deduplicated audience also decreased, yet remained above 2M throughout.

• App Engagement: The app's monthly active users decreased steadily from 1.5M in January to just over 1.1M by June, indicating a shift in user engagement.

• Ad Spend & Channels: PrizePicks significantly reduced its monthly ad spend from over $8.6M in January to under $0.5M by June, heavily utilizing OTT channels, which dominated impressions.

Sleeper (Blitz Studios, Inc.)

Sleeper is known for its engaging fantasy sports community, marked by its website, sleeper.com, and the Sleeper - Fantasy Sports app.

• Audience Trends: Sleeper.com saw a substantial spike in visits in May, reaching over 17M. The monthly deduplicated audience remained stable, around 1.8M.

• App Engagement: The app's monthly active user base was consistent, with a slight dip in May, maintaining approximately 1M users.

• Ad Spend & Channels: Sleeper's monthly ad spend peaked in February at over $360K, with significant impressions from X and TikTok channels.

Conclusion

The US online betting and real money gambling market continues to evolve, with DraftKings, PrizePicks, and Sleeper leading the charge. Sensor Tower's data insights provide an unmatched view into these trends, highlighting the dynamic shifts in audience engagement and advertising strategies across web and app platforms. As these brands navigate the competitive landscape, understanding cross-platform user behavior remains crucial for sustained growth and engagement.

For more detailed data insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.