Leading Brands in US Personal Health & Fitness in Q2 2024: An Overview

Introduction

In Q2 2024, the personal health and fitness sector experienced remarkable digital engagement. Leading brands such as Planet Fitness Gyms, Fitbit, and MyFitnessPal, Inc. demonstrated significant online and app presence. Leveraging Sensor Tower’s comprehensive data, we explore these brands’ performance, highlighting trends from Q1 to Q2 2024.

Planet Fitness Gyms

Digital Presence: Planet Fitness is renowned for its accessible gym facilities and maintains a strong online presence through its website, planetfitness.com, and the Planet Fitness app.

• Audience Trends: The website saw a substantial increase in visits, peaking at 32M in June. Monthly unique visitors also rose, exceeding 5.2M. The monthly deduplicated audience remained stable, consistently over 15M.

• App Engagement: The app's monthly active users grew from 8.7M in January to nearly 9.5M in June, reflecting a strong mobile preference among users.

• Ad Spend & Channels: Monthly advertising expenditure peaked at over $15M in January, with impressions surpassing 1.7B. OTT platforms continued to be a key channel, generating substantial impressions.

Fitbit

Digital Presence: Known for its innovative fitness tracking devices, Fitbit’s digital footprint includes fitbit.com and the Fitbit: Health & Fitness app.

• Audience Trends: Website visits averaged around 14M monthly. Unique visits hovered near 2M, with a consistent 7 visits per unique visitor.

• App Engagement: The app’s monthly active users remained stable, fluctuating around 9.3M, highlighting a mobile-centric user base.

• Ad Spend & Channels: Notably, Fitbit did not allocate budget for advertising during this period, focusing on organic growth.

MyFitnessPal, Inc.

Digital Presence: MyFitnessPal, known for its calorie counting and diet tracking tools, operates myfitnesspal.com and the MyFitnessPal: Calorie Counter app.

• Audience Trends: Website visits were robust, averaging over 20M monthly. Unique visitors ranged between 1.7M and 2.1M, with high engagement levels.

• App Engagement: Monthly active users hovered around 6.5M, showing a slight increase towards June.

• Ad Spend & Channels: Ad spend was minimal, with TikTok being a major channel, generating significant impressions in January.

Conclusion

The US personal health and fitness category continues to thrive, with brands like Planet Fitness, Fitbit, and MyFitnessPal leading the charge. Sensor Tower’s unparalleled data insights, including Web Insights and Pathmatics, offer a comprehensive view of cross-platform user behavior. This data is crucial for understanding the dynamic landscape of digital engagement in health and fitness.

For detailed insights into web and app performance, Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics provide invaluable resources for businesses aiming to optimize their digital strategies.