Leading Brands in the US Pet Supplies Category: Q2 2024 Overview

In the competitive landscape of pet supplies, several brands have distinguished themselves through their digital presence and audience engagement. This article delves into the performance and trends of Chewy, Inc., Petco, and PetSmart from Q1 to Q2 2024. Leveraging Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, we provide a detailed analysis of these leading brands.

Chewy, Inc.

Chewy's digital presence is anchored by its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: Chewy.com maintained a robust online presence with over 180M monthly visits. The unique visits showed a steady trend, hovering around the 25M monthly mark, with notable stability in visitor engagement as visits per unique visitor remained at 6-7.

• App Engagement: The app witnessed a slight fluctuation in monthly active users, ranging from 930K to 980K, indicating a stable user base with minor variations.

• Ad Spend & Channels: Chewy's advertising efforts were significant, with monthly ad spend fluctuating between $17M and $23M. The brand utilized channels like Facebook and Instagram extensively, achieving billions of impressions, with OTT (over-the-top) also playing a crucial role.

Petco

Petco's digital strategy includes its website, petco.com, and the Petco: The Pet Parents Partner app.

• Audience Trends: Petco.com experienced a decline in monthly visits from over 74M in March to around 52M by June. Unique visits showed a similar trend, decreasing from 10M to 8M monthly.

• App Engagement: The app's monthly active users remained fairly stable, hovering around 400K, suggesting consistent user engagement.

• Ad Spend & Channels: Petco's monthly ad expenditure ranged from $4M to $7M, with Instagram and Facebook being primary channels. The brand achieved substantial impressions, particularly in April, with over 870M impressions.

PetSmart

PetSmart leverages its website, petsmart.com, and the PetSmart app to engage its audience.

• Audience Trends: Petsmart.com saw a peak in April with over 50M monthly visits, followed by a gradual decline to around 47M by June. Unique visits mirrored this pattern, showing a decrease from 8M to 6.7M monthly.

• App Engagement: The app's monthly active users demonstrated modest growth, with numbers increasing from 350K in January to 364K in June.

• Ad Spend & Channels: PetSmart's advertising spend showed a notable increase, particularly in May, reaching nearly $10M. Facebook and YouTube were significant channels, with impressions peaking at over 900M.

Conclusion

The pet supplies market in the US continues to be driven by strong digital strategies from leading brands like Chewy, Petco, and PetSmart. With Sensor Tower's unparalleled data insights, businesses can gain a comprehensive understanding of cross-platform user behavior, essential for making informed strategic decisions. As these brands continue to adapt and innovate, their digital footprints remain a critical component of their market dominance. Sensor Tower's insights provide a unique advantage for decision-makers seeking to navigate this dynamic landscape effectively.