Leading Pet Supplies Brands in the U.S. for Q2 2024

In the dynamic world of pet supplies, Chewy, Petco, and PetSmart continue to dominate the U.S. market. This article delves into the performance and trends of these leading brands from Q1 to Q2 2024, highlighting their digital presence across websites and apps, as well as advertising strategies. Sensor Tower's comprehensive data provides invaluable insights into these brands' cross-platform dynamics.

Chewy, Inc.

Chewy's digital presence is anchored by its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: The website maintained a stable presence with visits fluctuating around 180M to 190M monthly. Monthly true audience numbers saw a notable rise, crossing 33M in June. Web-only visitors consistently outnumbered app-only visitors, suggesting a strong web preference among users.

• App Engagement: The app's monthly active users showed a dip in the middle of the quarter but rebounded to over 7.8M by June, indicating renewed interest.

• Ad Spend & Channels: Chewy's monthly advertising spend peaked in March at over $22M, focusing on Facebook and Instagram, which generated significant impressions.

Petco

Petco's digital ecosystem includes its website, petco.com, and the Petco: The Pet Parents Partner app.

• Audience Trends: Web visits remained robust, peaking at over 74M in March. Monthly true audience numbers fluctuated but stabilized around 8.5M by June, with a balanced mix of web and app users.

• App Engagement: The app saw a decline in monthly active users in May, but numbers bounced back to about 1.3M in June, reflecting a recovery in user engagement.

• Ad Spend & Channels: Petco's monthly ad spend was highest in April, nearing $7.4M, with a strong focus on Facebook and Instagram, contributing to substantial impressions.

PetSmart

PetSmart's digital offerings include its website, petsmart.com, and the PetSmart app.

• Audience Trends: The website saw a spike in visits in April, reaching over 50M, while the monthly true audience remained steady around 7.3M in June. The data indicates a preference for web interactions over app usage.

• App Engagement: App engagement was relatively stable, with monthly active users hovering around 1.1M throughout the quarter.

• Ad Spend & Channels: PetSmart increased its monthly ad spend significantly in May, with a focus on YouTube and TikTok, achieving high engagement and impressions.

Conclusion

Chewy, Petco, and PetSmart each exhibit unique digital strategies that cater to their audiences. Chewy leads with a strong web presence, Petco balances web and app engagements, and PetSmart capitalizes on video platforms. Sensor Tower's unparalleled data offering, including Web Insights, Pathmatics, and App Performance Insights, provides critical insights into these brands' cross-platform dynamics, helping them refine their strategies and maintain their leadership in the pet supplies market.

By leveraging Sensor Tower's comprehensive analytics, decision-makers are equipped with the tools needed to navigate the competitive landscape, ensuring sustained growth and market leadership. For more information on how Sensor Tower can empower your business strategy, visit our product page.