Leading Brands in U.S. Shopping Category Q2 2024: A Closer Look

In the dynamic world of online shopping, understanding audience trends and engagement is crucial for brands aiming to thrive. Sensor Tower's comprehensive data provides invaluable insights into the performance and trends of leading U.S. shopping brands. In this article, we delve into the Q1 to Q2 2024 performance of top players: Walmart Inc., Shop Amazon Mobile App, and Temu (Whaleco Inc.).

Walmart Inc.

Walmart's digital presence is robust, featuring its website, walmart.com, and the Walmart: Shopping & Savings app.

• Audience Trends: From Q1 to Q2 2024, walmart.com's visits increased steadily from around 930M to over 1B. The monthly deduplicated audience remained stable above 150M throughout the quarter, with a notable rise in June.

• App Engagement: The app's monthly active users grew consistently, starting at 18M in January and reaching nearly 20M by June.

• Ad Spend & Channels: Walmart's monthly advertising spend peaked in April at over $40M, with significant impressions across channels like Facebook and Instagram. OTT (Over-the-top media service) also played a key role.

Shop Amazon Mobile App

Amazon maintains a stronghold with its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: Amazon.com consistently attracted visits exceeding 3.7B monthly, with monthly deduplicated audience figures hovering around 130M.

• App Engagement: The app's monthly active users remained stable, consistently over 66M throughout the quarter.

• Ad Spend & Channels: Minimal monthly ad spend was noted until June, where a spike to approximately $560K was observed, primarily on Facebook.

Temu (Whaleco Inc.)

Temu's presence is marked by its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: Temu.com saw a significant increase in visits, surpassing 800M by June. The monthly deduplicated audience also grew, remaining above 100M in Q2.

• App Engagement: The app's monthly active user base grew from 54M to over 50M, showcasing a slight dip before recovery in Q2.

• Ad Spend & Channels: Temu's advertising efforts were substantial, with monthly spend peaking at over $82M in January. Facebook and Instagram were key platforms, delivering high impressions.

Conclusion

The Q2 2024 data highlights the strategic adaptability of these leading brands in the U.S. shopping category. Walmart's increased web visits and Amazon's stable app engagement underscore their market strengths. Meanwhile, Temu's aggressive advertising and audience growth demonstrate its competitive drive. Sensor Tower's unparalleled insights into web, app, and advertising data are essential for understanding these complex market dynamics. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.