Leading Brands in the US Shopping Category for Q2 2024

Introduction

In the dynamic world of e-commerce, a few key players continue to dominate the U.S. shopping category. This article delves into the performance and trends of three leading brands: Amazon, Walmart, and Temu, from Q1 to Q2 2024. Leveraging Sensor Tower's comprehensive data, we provide insights into each brand’s web and app audience, engagement, and advertising strategies.

Amazon

Amazon's digital ecosystem is robust, encompassing its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: From Q1 to Q2 2024, amazon.com consistently attracted a massive audience with visits exceeding 5.5 billion monthly. The monthly true audience remained stable above 190M throughout the quarter, with a slight uptick in June.

• App Engagement: The Amazon Shopping app saw a steady increase in monthly active users, reaching over 120M by June, highlighting the growing preference for mobile shopping.

• Ad Spend & Channels: Amazon's monthly advertising spend fluctuated, peaking in January at over $73M. Notably, Facebook and Pinterest were key channels, delivering billions of impressions monthly.

Walmart

Walmart's online presence includes walmart.com and the Walmart: Shopping & Savings app.

• Audience Trends: Walmart.com saw a consistent rise in visits, reaching over 700M in June. The monthly true audience steadily increased, maintaining levels above 110M.

• App Engagement: The app's monthly active user base grew modestly, surpassing 55M by the end of Q2, reflecting a balanced web and app user distribution.

• Ad Spend & Channels: Walmart's advertising efforts intensified in April, with total monthly spend reaching nearly $39M. Facebook and Instagram were prominent platforms, generating substantial impressions.

Temu

Temu, operated by Whaleco Inc., leverages its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: Temu.com experienced significant growth, with visits climbing to over 800M by June. The monthly true audience also expanded, surpassing 100M.

• App Engagement: The Temu app saw a notable increase in monthly active users, reaching nearly 68M in June, indicating a strong mobile user base.

• Ad Spend & Channels: Temu's monthly advertising spend was dynamic, peaking in June at over $60M. Facebook and Instagram were critical channels, delivering millions of impressions.

Conclusion

In Q2 2024, Amazon, Walmart, and Temu demonstrated distinct strategies in engaging users across web and app platforms. Sensor Tower’s unique cross-referencing capabilities provide unparalleled insights into these brands' digital landscapes, essential for understanding cross-platform user behavior. For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.