Leading Software Brands in the US: Q2 2024 Analysis

Introduction

In the ever-evolving landscape of software, leading brands such as Microsoft 365 (Office 365), Google Search, and Gmail continue to dominate the US market with significant monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of these brands from Q1 to Q2 2024, highlighting insights provided by Sensor Tower.

Microsoft 365 (Office 365)

Microsoft 365's digital presence is vast, encompassing several key websites and applications, including forms.office.com, microsoft365.com, office.com, and more. The brand also offers popular apps like Microsoft Word and Microsoft Teams.

• Audience Trends: The monthly deduplicated audience for Microsoft 365 remained stable above 24M throughout Q2 2024. Websites like office.com saw visits peaking in April with over 1B visits, showcasing a strong web presence.

• App Engagement: Apps such as Microsoft Word and Microsoft Teams maintained steady monthly active users, with Microsoft Word reaching around 2.1M active users in April.

• Ad Spend & Channels: Microsoft 365's advertising efforts varied, with notable spending on platforms like Instagram and LinkedIn. Monthly ad spend peaked in June, surpassing $3M, driven by substantial impressions on Instagram.

Google Search

Google Search, accessible via google.com, continues to be a powerhouse in the software category, with its app available on various platforms.

• Audience Trends: Google Search maintained a robust web presence with over 300M unique monthly visitors. The monthly deduplicated audience experienced a steady increase, reaching nearly 316M by June.

• App Engagement: The Google app saw consistent engagement, with monthly active users exceeding 90M in June, indicating a strong preference for mobile access.

• Ad Spend & Channels: A significant spike in ad spend was observed in April, with monthly expenditures reaching over $5M, largely attributed to campaigns on Snapchat and Reddit.

Gmail

Gmail's multifaceted platform includes mail.google.com and the Gmail - Email by Google app, catering to a vast user base.

• Audience Trends: The monthly deduplicated audience for Gmail remained stable around 272M, with web visits slightly decreasing in June to approximately 158B.

• App Engagement: The Gmail app saw a slight dip in monthly active users in June, maintaining a strong base of over 132M users.

• Ad Spend & Channels: Gmail's advertising spend was minimal, with no significant campaigns post-April, focusing primarily on desktop display.

Conclusion

The leading software brands in the US, namely Microsoft 365, Google Search, and Gmail, have shown resilience and adaptability in Q2 2024. Through Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, businesses can gain unparalleled insights into cross-platform user behavior, reinforcing their strategies in a competitive market.

By leveraging Sensor Tower's data-driven analytics, decision-makers are equipped to navigate the dynamic software landscape with precision and confidence, positioning their brands for sustained growth and success.