Leading Travel Booking Services in the US: Q2 2024 Insights

Introduction

In the ever-evolving landscape of travel booking services, certain brands continue to stand out with their expansive reach and user engagement. In Q2 2024, Expedia, Booking.com, and TripAdvisor emerged as leaders in the United States, each showcasing unique strengths across their digital platforms. Sensor Tower's comprehensive data provides invaluable insights into these brands' performance, highlighting cross-platform user behavior and advertising trends.

Expedia

Expedia maintains a robust digital presence with its website, expedia.com, and the mobile app Expedia: Hotels, Flights, Cars.

• Audience Trends: Over Q2 2024, expedia.com saw a steady increase in visits, peaking in June with over 358M visits. Unique visits also rose, maintaining above 28M. The monthly true audience remained stable, hovering around 37M throughout the quarter.

• App Engagement: The app experienced growth in monthly active users, exceeding 12M by June, reflecting strong mobile engagement.

• Ad Spend & Channels: Expedia's monthly advertising expenditure varied, with a notable spike in April surpassing $30M. The majority of impressions were driven through YouTube and Facebook, indicating a strategic focus on video and social media channels.

Booking.com

Booking.com capitalizes on its web platform, booking.com, and the Booking.com: Hotels & Travel app to reach users.

• Audience Trends: The website's visits increased significantly in Q2, reaching over 378M in June. Unique visits grew steadily, with the monthly true audience surpassing 33M, indicating strong cross-platform user engagement.

• App Engagement: The app saw consistent growth, with monthly active users rising to over 11M by the end of Q2, showcasing robust mobile user interest.

• Ad Spend & Channels: Booking.com maintained a diverse advertising strategy, with substantial investments across OTT, Instagram, and YouTube, leading to significant impressions and brand visibility.

TripAdvisor

TripAdvisor leverages its website, tripadvisor.com, and the Tripadvisor: Plan & Book Trips app to engage travelers.

• Audience Trends: The website experienced a notable increase in unique visits in June, reaching over 23M. The monthly true audience saw a significant boost, climbing to over 24M.

• App Engagement: The app's monthly active users increased, surpassing 2M in June, highlighting a growing preference for mobile access.

• Ad Spend & Channels: TripAdvisor's monthly ad spend surged in June, with over $2.8M allocated, primarily through Facebook and Instagram, enhancing its digital footprint.

Conclusion

In Q2 2024, Expedia, Booking.com, and TripAdvisor demonstrated impressive digital strategies, effectively engaging users across web and app platforms. Sensor Tower's unique ability to cross-reference web, app, and advertising data offers unparalleled insights into these brands' performance, empowering stakeholders with critical information on cross-platform user behavior. Explore more about these insights through Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.