Top Web Development Brands in the U.S. for Q2 2024

The web development landscape in the United States continues to thrive, with leading brands such as Shopify Inc., Wix.com, Inc., and Weebly making significant strides. In this article, we delve into the performance and trends of these brands from Q1 to Q2 2024, leveraging Sensor Tower's unparalleled data insights.

Shopify Inc.

Shopify Inc. remains a dominant force with its websites and apps, including myshopify.com, shop.app, and the Shopify - Your Ecommerce Store app.

• Audience Trends: Throughout Q2 2024, Shopify's web presence showed fluctuations. For instance, shopify.com saw visits rise from 292M in February to about 343M in June. Similarly, shop.app experienced a peak in visits in May, reaching over 111M. The monthly true audience across platforms remained stable, often exceeding 36M.

• App Engagement: The Shop: All your favorite brands app maintained strong user engagement, with monthly active users hovering around 27M throughout the quarter. Meanwhile, the Shopify app's monthly active users increased to over 1.6M by June.

• Ad Spend & Channels: Shopify's monthly advertising spend decreased from over $23M in January to approximately $14M in June, with significant impressions coming from YouTube and Facebook channels.

Wix.com, Inc.

Wix.com continues to be a key player with its website, wix.com, and the Wix - Website Builder app.

• Audience Trends: Wix saw a consistent web audience with visits peaking at 251M in February before stabilizing around 203M in June. The monthly true audience was consistently above 5M during this period.

• App Engagement: The Wix app showed a growth trend, with monthly active users increasing from 1.1M in February to around 1.3M in June.

• Ad Spend & Channels: Wix increased its monthly ad spend significantly, reaching approximately $13M in June, with the majority of impressions coming from YouTube and Instagram.

Weebly

Weebly, now part of Square, maintains a steady presence with weebly.com and the Weebly by Square app.

• Audience Trends: Weebly's website visits remained relatively stable, though there was a noticeable drop to 23M in June. The monthly true audience consistently hovered around 4M.

• App Engagement: The Weebly app observed a slight decline in monthly active users, reaching around 5K by June.

• Ad Spend & Channels: Notably, Weebly did not invest in advertising during this period, focusing on organic growth.

Conclusion

In summary, Q2 2024 showcased varied strategies and outcomes for leading web development brands. Shopify continues to lead in both web and app engagement, while Wix demonstrates strong advertising efforts. Weebly, though quieter on the ad front, maintains a steady user base. Sensor Tower's comprehensive data across web, app, and advertising channels provides invaluable insights into these trends, allowing businesses to make informed decisions in a dynamic market. Explore more with our Web Insights and Pathmatics offerings.