Leading Brands in US Web Development: Q2 2024 Analysis

In the competitive landscape of web development, brands like Shopify Inc., Wix.com, Inc., and Weebly have established themselves as leaders. This article delves into their performance from Q1 to Q2 2024, focusing on audience trends, app engagement, and advertising strategies.

Shopify Inc.

Shopify is renowned for empowering businesses with its comprehensive e-commerce solutions. Its digital presence spans across myshopify.com and shopify.com, alongside apps like Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends:

  • myshopify.com saw fluctuating visits with a noticeable peak in May at over 58M visits.

  • shopify.com experienced growth, reaching over 113M unique visits in June.

  • The monthly deduplicated audience remained stable above 36M throughout Q2.

• App Engagement:

  • The Shop app consistently engaged over 10M monthly active users.

  • The Shopify - Your Ecommerce Store app maintained stable monthly engagement around 1M active users.

• Ad Spend & Channels:

  • Monthly advertising expenditure decreased over the quarter, with June seeing under $14M.

  • Significant monthly impressions were achieved through YouTube and Facebook, with noticeable use of OTT platforms.

Wix.com, Inc.

Wix.com empowers users with user-friendly website building tools. It maintains a significant presence through wix.com and the Wix - Website Builder app.

• Audience Trends:

  • wix.com maintained strong web traffic, peaking at over 24M visits in February.

  • The monthly deduplicated audience was stable, averaging over 5M across Q2.

• App Engagement:

  • The Wix app had consistent monthly active user numbers, remaining around 680K.

• Ad Spend & Channels:

  • Monthly ad expenditure increased, reaching approximately $13M in June.

  • YouTube and Instagram were the primary channels for monthly impressions.

Weebly

Weebly, under Square, Inc., offers intuitive website creation services via weebly.com and the Weebly by Square app.

• Audience Trends:

  • weebly.com experienced a decline in visits, falling to approximately 23M by June.

  • The monthly deduplicated audience saw a decrease, ending Q2 at around 3.4M.

• App Engagement:

  • The Weebly by Square app's monthly active user base decreased slightly, remaining just under 10K.

• Ad Spend & Channels:

  • Weebly's monthly ad spend was minimal compared to competitors, focusing on mobile display channels.

Conclusion

The data provided by Sensor Tower highlights the varied strategies and performance of these leading brands. Shopify's broad audience and diverse advertising channels, Wix's consistent web presence, and Weebly's focused advertising efforts illustrate different approaches to maintaining leadership in the web development space. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, are indispensable for understanding these dynamics. By leveraging these insights, decision-makers can craft informed strategies to navigate the evolving digital landscape.

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